Glossary Archives | Better Experience Design

Yellow Slice August 6, 2024 No Comments

A/B Testing

A/B testing is a technique for analysing two distinct versions of a website or app to see which functions better. It is sometimes referred to as bucket testing or split testing. A/B testing is a trial in which users are randomly presented with two or more variations of a website. Statistical evaluation is applied to […]

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Yellow Slice August 6, 2024 No Comments

Above/Below the Fold

The portion of a web page that is visible before scrolling is known as above the fold content. The ‘fold’ indicates where the web browser window terminates, although the content is still available below. ‘Below the fold’ refers to any content that requires scrolling down to view. The part of a webpage that users must […]

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Yellow Slice August 6, 2024 No Comments

Adaptive

Adaptive web design allows a web page to open a static, pre-made structure based on the identified device. To accomplish this, a designer needs to develop various designs according to various screen widths. An existing site can be retrofitted with adaptations to make it more user-friendly for mobile devices. This gives you complete control over […]

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Yellow Slice August 6, 2024 No Comments

Brand Book

A brand book, also known as a brand’s user manual, provides comprehensive knowledge on how to use the brand image online and offline. It is an essential component of any branding strategy as it contains all the crucial elements that define the brand. It includes its core principles (mission, vision, and values) and its visual […]

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