The evolution of digital technology is a fascinating trend to watch, the rate of evolution is fast, and the presence of artificial intelligence in our lives is becoming more and more visible. To help Singapore businesses keep up with these rapid changes, we have highlighted the top UI/UX trends in 2023 as predicted by leading industry experts. Let’s see what the designer experts think the future holds for UI/UX design trends.
Storytelling is on the rise for a Memorable User Experience
Not only does a satisfactory user experience (UX) deliver a positive experience to users, but current trends have shifted to focus on delivering memorable user experiences that go above and beyond customer expectations. In a world where users are bombarded with an overwhelming amount of information, storytelling can help to cut through the noise and deliver a more human-centered experience.
Zalora, the online clothing store uses various storytelling elements through product descriptions, lookbooks, and styling tips. The website also features a “Fashion Stories’‘ section, where customers can read about the latest fashion trends and see how Zalora’s clothing can be incorporated into different looks and outfits.
By leveraging UX for storytelling, brands can differentiate themselves from their competitors in a way that resonates with users on a deeper level. The use of storytelling can also help users understand the bigger picture and the reasons for certain design choices and how they are related to the company’s values and goals.
Aurora Gradients are still a Rising Trend
Aurora gradients have been a popular UI UX trend for a few years now, and they show no signs of slowing down. Aurora gradients are popular because they add a touch of visual interest to an otherwise flat design. They can be used to add depth and dimension to a design, and can also help to create a sense of movement.
Malewicz a designer and the founder of the software house – Hype4 recommends adding a gradient to the text. He says, “don’t add it to your body copy because that will make it unreadable and ugly, instead just use it on your fat, juicy headers only to accentuate and highlight it.”
An Outmoded Feature- Parallax Scrolling will no longer be in Style
Websites are increasingly using parallax scrolling to create an immersive experience for users. However, this trend is now being called into question, as some feel that it can be disorienting and difficult to use. Parallax scrolling is a technique where different elements on a page move at different speeds, creating an illusion of depth. This can be a fun effect in moderation, but too often it is used excessively, making pages difficult to navigate and causing headaches for users.
Sony in their microsite made use of parallax scrolling by assembling products right before the user’s eyes as they scroll down the page. In addition to being breathtakingly beautiful, the scene was also artistic.
While parallax scrolling can be visually appealing, it may not be the best choice for user experience. For this reason, some designers are now moving away from this trend in favor of more user-friendly designs. There are plenty of other ways to create an engaging and visually appealing website without resorting to this outdated technique. Let’s leave parallax scrolling in the past where it belongs.
Motion Design for better Micro-Interactions
As we move into the future, motion design will continue to evolve and change. In 2023, we will see more designers using motion to tell stories and create truly immersive experiences. Motion design can help to reduce the cognitive load on users by making complex interactions easier to understand. And micro-interactions are responsible for creating a smooth and seamless user experience by providing feedback and visual cues that guide users through an interface.
Adding motion design into your UI can elevate the user experience. Animation can help direct a user’s attention, provide feedback, cohesively connect different aspects of the interface, and create a sense of flow. Animations can also help with micro-interactions, making them feel more natural and satisfying for the user. A few years ago, micro-interactions were all the rage in the design world. It was Google that started this trend by making buttons enlarge when users clicked on them. And in 2023 this is going to be more heightened.
If we look at Grab, a popular ride-hailing and food delivery service in Southeast Asia features the car icons on the map move and animate in real-time, providing a clear visual representation of the cars’ locations and movements when a user selects a ride option. The use of motion design in Grab’s app not only enhances the overall aesthetic but also improves the user experience by providing clear visual cues for the user to follow. Malewicz says, “The use of motion design is widespread, from micro-interactions to some massive animations on websites and apps. Adding motion to static screens will make them more immersive and enjoyable for the user and keep them engaged.”
Minimalism and Brutalism
There is no doubt that minimalism and brutalism are two of the hottest UI/UX trends right now. While they may seem like opposites, they have a lot in common. Both styles focus on simplicity and functionality, and both have a strong visual impact.
So what can we expect to see from these two trends in the year 2023? For one, we can expect to see more designers embracing simplicity. This means fewer applications with overloaded menus and confusing layouts. One way to simplify things is to work with a minimalistic approach, which uses things like whitespace and typography to help direct a user’s attention to what’s most important while still providing them with all the necessary information. It creates a more streamlined and efficient user experience by eliminating unnecessary elements and clutter.
We can also expect to see more designers experiment with brutalist design, which often uses stark colors and strong geometric shapes. Brutalism is a design style that focuses on raw and unfinished elements to create a sense of honesty and authenticity. The brutalism design style is often seen as cold and impersonal. However, it can also be seen as being honest and straightforward. This design style is about delivering the content clearly and concisely, without any distractions.
Incorporating card UI component
While card UI components have been around for a few years now, they are only becoming more popular and widespread. In the next few years, we will see more designers using cards in creative and innovative ways. The card component is a flexible way to display information that can be used to provide information about a specific element in a more concise manner.
They can be easily customized to fit the specific needs of your design. For example, you can include images, videos, blog posts, instruction tasks, a preview of products, and other media in your cards, or use them to create interactive elements like forms and quizzes. Cards can also be used to create responsive layouts that adapt to different screen sizes. When used correctly, cards can help organize the information on the screen and make it more user-friendly. Card UI components can be used to display data in a variety of ways, including lists, grids, and tables.
If you’re looking to stay ahead of the curve, start thinking about how you can use cards in your designs. They may just be the key to creating a truly responsive and user-friendly interface.
Using Dark mode in Interface Design
With the release of iOS 13, Apple introduced a new system-wide Dark Mode feature. A similar feature was added to Android 10 as well. Apple at one of the conferences at Lunabee Studio said, ‘Dark Mode’ offers a “distraction-free environment that’s easy on the eyes” as well as a “dramatic new look that helps you concentrate on your work.”
Dark Mode is an increasingly popular trend in interface design and is expected to continue to grow in popularity in the coming years. The dark mode is a color palette that uses mostly black colors for the background. It makes details in the forefront stand out more because they are in light colors.
It is designed to reduce eye strain and make screens easier to read in low-light conditions. Dark mode can also prolong battery life on devices with OLED screens and can simply look more stylish and modern.
The use of black as a color in design is nothing new, but it’s becoming more popular because it gives off an elegant look. Designers love dark mode for its chic and modern appeal. It creates a more minimalistic look that many designers are drawn to. In 2023, we’ll see more apps, websites, and products using it more frequently. Design programs will also become more accessible, making it easier for us to utilize dark mode in our designs.
The Bottom Line
It’s not just the US, China, and Japan that are developing at a rapid pace, as Singapore is also becoming a hotbed of innovation in the technology market. With so many different ways to use technology, it’s not surprising that UI and UX design is growing so rapidly. And with that UX designers are always looking for ways to improve the user experience based on new trends every year.
About Yellow Slice Design Team
UX/UI design trends are always changing – that’s why it’s important to have a team of experienced professionals on your side to help you stay ahead of the curve. At Yellow Slice, we offer the latest and greatest in UX/UI design services so you can create a website that your customers will love. Not only that, but our services can help you nurture and convert leads so you can close more deals.
At Yellow Slice, we take pride in our design team and the innovative portfolio they’ve built over the years. If you’re interested in seeing more of what they can do or you want to discuss your project in detail, feel free to Schedule a 30 min consultation with one of our specialists. We’ll be more than happy to chat with you and answer any questions you may have.