# Yellow Slice > Yellow Slice is a UI/UX design company based in Mumbai, India, helping brands across fintech, SaaS, retail, edtech, medtech, and travel improve user experience and conversion rates through research-driven design. Yellow Slice has 15+ years of design experience, has served 12+ industries, worked with 10+ unicorn clients, and delivered 2,000+ global projects. The company is headquartered in Mumbai with additional presence in Pune and Bangalore, and has been recognized on Clutch as a top design company in India (2024, 2026). Clients include Chaayos, MakeMyTrip, Shoonya, Augmont, Paytm, Axis Bank, and Bajaj Finserv. ## Services ### UX Research - [UX Research](https://www.yellowslice.in/service/ux-research): Research services to understand user needs and behavior before designing a product. - [UX Audit](https://www.yellowslice.in/sub-service/ux-audit): Evaluation of an existing product's usability and user experience. - [Usability Testing](https://www.yellowslice.in/sub-service/usability-testing): Testing a product with real users to identify friction points. - [User Interviews](https://www.yellowslice.in/sub-service/user-interviews): One-on-one interviews to gather qualitative user insight. - [Eye Tracking](https://www.yellowslice.in/sub-service/eye-tracking): Eye-tracking studies to understand user attention and visual behavior. - [Competitive Benchmarking](https://www.yellowslice.in/sub-service/competitive-benchmarking): Comparative analysis of competitor products and design patterns. ### UX/UI & Digital Product Design - [UX/UI & Digital Product Design](https://www.yellowslice.in/service/ux-ui-and-digital-product-design): End-to-end product design translating research and strategy into digital interfaces. - [UX Design](https://www.yellowslice.in/sub-service/ux-design): Structuring product flows and information architecture. - [UI Design](https://www.yellowslice.in/sub-service/ui-design): Visual interface design for digital products. - [UX Writing](https://www.yellowslice.in/sub-service/ux-writing): Writing in-product copy and microcopy for clarity and usability. - [Design System](https://www.yellowslice.in/sub-service/design-system): Building reusable, scalable design component libraries. - [Motion Design](https://www.yellowslice.in/sub-service/motion-design): Animation and interaction design for digital products. ### CX and Service Design - [CX and Service Design](https://www.yellowslice.in/service/cx-and-service-design): Designing end-to-end customer journeys beyond a single app or website. - [Service Audits and Research](https://www.yellowslice.in/sub-service/service-audits-and-research): Assessment of existing service experiences and touchpoints. - [Stakeholder Workshop](https://www.yellowslice.in/sub-service/stakeholder-workshop): Collaborative workshops to align business and user goals. - [Implementation Support](https://www.yellowslice.in/sub-service/implementation-support): Support during the rollout of designed service experiences. ### Brand Strategy & Design - [Brand Strategy and Design](https://www.yellowslice.in/service/brand-strategy-and-design): Brand identity and strategy work aligned with user experience. - [Brand Strategy](https://www.yellowslice.in/sub-service/brand-strategy): Defining brand positioning and messaging strategy. - [Brand Identity](https://www.yellowslice.in/sub-service/brand-identity): Visual identity design including logo and brand systems. - [Brand Management](https://www.yellowslice.in/sub-service/brand-management): Ongoing brand consistency and guideline management. ## Industries - [Fintech & Banking](https://www.yellowslice.in/industries/fintech-banking): Design for financial products requiring secure, compliant, intuitive journeys. - [Enterprise & SAAS](https://www.yellowslice.in/industries/enterprise-saas): Interfaces for complex, data-heavy enterprise and SaaS tools. - [Retail & E-commerce](https://www.yellowslice.in/industries/retail-and-e-commerce): UI/UX for high-converting e-commerce experiences. - [Edtech](https://www.yellowslice.in/industries/edtech): Interactive product design for educational platforms. - [Medtech](https://www.yellowslice.in/industries/medtech): Design for healthcare and medical technology products. - [Travel](https://www.yellowslice.in/industries/travel): Design for travel and hospitality platforms. ## Solutions - [MVP](https://www.yellowslice.in/solutions/mvp): Design support for building a minimum viable product. - [Design Sprint](https://www.yellowslice.in/solutions/design-sprint): Time-boxed sprint format for rapid problem-solving and prototyping. - [Design Partnership](https://www.yellowslice.in/solutions/design-partnership): Ongoing embedded design partnership model. - [Audit & Optimise Model](https://www.yellowslice.in/solutions/audit-optimise-model): Auditing and optimizing an existing product's design. - [Hire UX/UI Designer](https://www.yellowslice.in/solutions/hire-ux-ui-designer): Dedicated UX/UI designer staffing for client teams. ## Projects & Case Studies - [Chaayos](https://www.yellowslice.in/project/chaayos): A café app enabling in-store order customization. - [MakeMyTrip](https://www.yellowslice.in/project/make-my-trip): Design work for India's online travel aggregator platform, serving 5 million+ customers. - [Shoonya](https://www.yellowslice.in/project/shoonya): A stockbroker platform offering zero-commission transactions. - [Augmont](https://www.yellowslice.in/project/augmont): A digital gold trading platform. - [Paytm](https://www.yellowslice.in/project/paytm): An interactive learning platform teaching trading fundamentals within Paytm. - [All Projects](https://www.yellowslice.in/projects): Full portfolio of Yellow Slice's design case studies. ## About & Company - [About Us](https://www.yellowslice.in/about): Company background, mission, and team information. - [Our Process](https://www.yellowslice.in/process): Overview of Yellow Slice's design and research process (STEP process). - [Careers](https://www.yellowslice.in/career): Open roles and information on working at Yellow Slice. - [Media Center](https://www.yellowslice.in/media-center): Press coverage and media mentions of Yellow Slice. ## Knowledge Hub - [Blog](https://www.yellowslice.in/blog): Articles on user behavior, design trends, and product strategy. ## Locations - [Mumbai](https://www.yellowslice.in/): Headquarters location. - [Pune](https://www.yellowslice.in/location/pune): Pune office location page. - [Bangalore](https://www.yellowslice.in/location/bangalore): Bangalore office location page. ## Contact - **Website**: https://www.yellowslice.in/ - **Phone (Business)**: +91 88520 76432 - **Phone (Career Enquiry)**: +91 9326871672 - **Email**: info@yellowslice.in - **Instagram**: https://www.instagram.com/yellowslice/ - **LinkedIn**: https://www.linkedin.com/company/yellow-slice/ - **Dribbble**: https://dribbble.com/yellowslice - **Behance**: https://www.behance.net/yellowslicedesign - **Twitter/X**: https://x.com/yellowslice