What are your areas of focus as a leading UI/UX Design company in India?

Being one of the top-notch UI/UX design company with a highly experienced team, we tend to focus more on the research process in every particular industry for any given project with data-driven design decisions.

How to choose the right UI/UX design company for the startup? What are the things I should consider before finalizing it?

A definitive objective is to guarantee your website can furnish its users with the most worth conceivable as flawless experience as could be expected. Thus, you anticipate your UI/UIX Design agency to be similarly as productive, cutting, and client-focused as far as plan and UX. To get decent ROI in the digital sphere, you need both a great product and a great design. To understand every bit in detail, Refer: Why Startups Should Partner With UI/UX Companies

What branding the part of your UI/UX services?

Yes, we do branding as part of our UX UI design projects. We're a user experience agency, and that means that branding is always an integral part of our UX/UI design projects. We work on brand design in different phases: Brand understanding and research, Defining brand design strategy and brand positioning.

Project Overview

Augmont is India's leading completely integrated gold player with a century-long strong presence spanning refining to retail. The project's major aim was to modernize Augmont's digital presence. It wanted modern UX practices to be implemented to enhance the appearance, functionality, and user accessibility of its application and include new services.

Problem Statement

The Augmont team was experiencing low business output from their B2C application primarily due to an outdated interface and ineffective experience strategies for users. They wanted us to implement our years of experience into their application to fulfill their objectives.

Objectives

Improve user base for Gold+, Gold Loans, and asset management.
Increase the conversion rates for the app.
Streamline the user onboarding process.
Make the website easily navigable.
Make Augmont a comprehensive digital gold solution.

Our Process

To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.

Process We Followed

The project was divided into three phases, UX Research, UX designing, and UI design. We identified the competitors and recognized ways to position the product.

Research

A thorough competitive analysis was conducted to identify the features Augmont lacked compared to other competitors. Based on the UX research, user personas were created.

UX Designing

Task flows & sitemaps were redesigned to gain higher usability. Based on them, wireframes were created.

UI Designing

UI options were created to set the theme of the entire application. After client approval, a design system was created along with the UI screens for the app.

UX Improvement

Problems

Poor user base

The already existing sections of the app including Gold+, Gold Loans, and asset management were experiencing a lack of quality users, leading to lower conversion and revenue.
Lower conversion rates

The app was facing a decline in conversion because of its highly complex and multi-step app processes.
Poor user experience

Difficult navigation, and an outdated and unappealing interface lead to poor user experience and ultimately lead to poor user traffic and engagement.

Solutions

Introduced new features to attract quality users

We have introduced several useful features for a digital gold app including a round-off feature, and a product as a target feature to attract more quality users.
Refined the entire app for better conversions

We have simplified and reduced the steps for several of their processes, including onboarding to make it user-friendly.
More illustrations and icons were used

The user experience of the app was improvised with the use of appealing illustrations and trendy icons.