Laughter is not only contagious but also addictive. Humor that gives you the ecstasy and ‘buzz’ is what BuzzHawkers are after. They take ‘Make in India’ seriously and promote ‘Desi’ humor. India is a fertile ground for such ‘high’ humor and the audience is ready to roll with it! We had the opportunity to enhance their idea with UI and UX processes.
Understanding the requirement, our designers deep-dived into how we can create Buzz Hawker as a standout brand, with a mission to keep the users engagging.
The motto is to give endless desi humor to a wider range of audience. For that the content and execution needs to be enticing. We researched our target audience who consumes such content through different mediums such as Instagram reels and the likes. Our findings lead us to a few conclusions: