Experienced investors are always looking for more with features and flexibility of purchase. The time taken to move from decision to purchase is considered a small one. The portal required to serve these audiences.
We had to dive deep into understanding the behaviour of the users, to help facilitate our knowledge in this domain. We took a qualitative approach by interviewing 15 participants.
Personas are the core of every strategy proposed in a UX process. Each persona helped build the approach and story of the product. It was later then extended to scenarios and feature list.
Flat style and perspective style was that gave the app an extra edge over its competitors. It also allowed creating a good sense of maturity and confidence.
The banner carried a great deal of attention for a static investment website. Using the Lottie Library we made a custom animated banner for Fintoo.