The case study shows how our UI/UX design solutions helped Fintoo, an online investment platform, increase user engagement and trust.
Fintoo is a popular financial advisory and investment platform with 250cr+ assets under management and 250+ corporate tie-ups. They differentiate themselves with services like advice on the go and connecting their users with expert financial and tax advisors. The platform aims to help its users achieve their financial goals.
The portal wants to serve experienced investors who are looking for more features, and the flexibility of purchase and make a quick move with better UI UX interventions.
We had to dive deep into understanding the behavior of the users, to help us gain knowledge in this domain. We took a qualitative approach by interviewing 15 participants to understand how they interacted with the brand.
We had the Key Performance Indicators ( KPIs ) and metrics that we wanted to achieve with our design solution. Apart from that, we had to map the user journey flow to understand which actions would be repeated and should be focused upon.
We also created user personas to understand the pain points and goals of the website user. Personas are the core of every strategy proposed in a UX process. Each persona helped us take the right approach and build the story of the product. Later, it was also used for creating website scenarios and feature lists.
With the idea and design strategy in place, we then started the implementation process. We ensured that the banners, where the users first land, offered deep impact and visually showcased just what the brand wanted its visitors to know.
Flat style and perspective style was what gave the app an extra edge over its competitors. It also created a good sense of maturity and confidence that in turn induced trust in the users
Animations were a great way to draw user attention within the static background of the investment website. Using the Lottie Library, we created custom animated banners for Fintoo that made the website come alive on landing.
The website design ensured that the visitor takes time to go through the content with its quirky animation and elements. Whereas, the simplicity of the portal makes it easier for the user to manage their portfolio and make the most out of its features.
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