Brand Designing for Minty

Client Brief

The objective was clear to create a first time experience for Minty that enables them to provide consultation services as a product using AI and expert on board.

UI Moodboard

UI Styling

The style was fresh, just like the name. It created faster decision opportunities and motivated the user to stay hooked in. The UI style of illustration was warm and welcoming.

UI Screens

The challenge was to consolidate the large data concentration in a single sometimes a couple of screens. The approach had to be new and engaging. It also included improvised elements and smarter interactions.

Illustration

To keep the style fresh and honest, we choose to pursue the direction of more realistic rendering. The renders were inspired by various forms from last year and early this year.