The objective was clear to create a first time experience for Minty that enables them to provide consultation services as a product using AI and expert on board.
The style was fresh, just like the name. It created faster decision opportunities and motivated the user to stay hooked in. The UI style of illustration was warm and welcoming.
The challenge was to consolidate the large data concentration in a single sometimes a couple of screens. The approach had to be new and engaging. It also included improvised elements and smarter interactions.
To keep the style fresh and honest, we choose to pursue the direction of more realistic rendering. The renders were inspired by various forms from last year and early this year.