Surreal Design Studio is South Asia’s leading Outdoor Decor agency. They specialize in designing conceptual decor for urban and retail spaces and creating larger-than-life installations. We were asked to design a modern, holistic, responsive website showcasing their work and process.
Understanding the requirement, our designers deep-dived into how we can celebrate Surreal Design Studio's past projects, along with users to get a sneak peek into their achievements, work processes and services.
After several discussions with the stakeholders and teams, it was established that the brand values of SDS are cutting-edge, holistic, surreal. Based on several concept explorations and insights we created an imagery mood board and curated website sitemap to kick- off the design thinking & process.
A royal color palette of gold and black has been used throughout the website. Large images showcase the grandeur and scale of their work, along with smooth line animation explaining their work process. Subtle interactions and strategically curated content give the design a minimalistic and contemporary look. Adding to that are the twinkling stars in the background bringing a little mystical touch to this experience.