The case study illustrates how UI/UX design solutions from Yellow Slice helped TripXOXO's users to plan their vacations on the go with a user-friendly app.
TripXOXO is a subsidiary of travel port and offers online vacation planning and booking services to its users. It offers activities, trips, and attractions to more than 190 countries across the globe.The service provider offers personalized travel experiences to its users by partnering with businesses within their domain.
Design an app that will allow its users to plan their vacations on the go using their service and offers.
The client wanted us to create the app in a way that the users will be able to find their personalized activities easily on the app.
Our first goal was to understand the end-users of the app and their pain points to locate their goals and expectations from the app. For that, our team builds a user persona based on our findings.
Based on our understanding of user goals, we came up with sitemaps that depicted the user flow.
Once the flow was decided, we started working on wireframes to structurize our designs.
We designed different sets of icons for Android and iOS platforms to keep them aligned with the mobile interface.
Using the UI elements we created, we wanted to make sure that the app gives off the holiday experience. The dynamic overlays helped us achieve that.
With dynamic overlays and edge-to-edge design, the UI promised a lot more than just exploring the locations and activities. The experience was enhanced with the interaction that helped users filter their search by emotions and experiences.
The app allows its users to filter their search based on emotional and activity filters. This ensures that the users would find just what they want without spending too much time scrolling through the list of options that are irrelevant to their needs.
The colorful UI with image overlays connects the users to the place they are looking for.
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