How to Sell Better: People Buy Stories, Not Products.

Introducing the ‘Yellow Insight ‘ concept was a moment of great anticipation and excitement for Yellow Slice, a concept we believed was much needed for our YS family. This concept, also known as Friday Insight, will be a regular occurrence every Friday by the end of the working day.

We are fortunate that Vikas Jha was our very first guest.

Do you know the saying that ‘Saves The Best For Last’?

In our case, we don’t save the best for last.

We start with it.

AGENDA OF FRIDAY INSIGHT:

So when we work, we need to amalgamate tones of differential things in a single project, and because of that, we face some challenges like

You know how one needs the design to be simple yet graphically appealing,

how the content needs to be technical but still narrate a tale,

how the presentation has to be detailed but still shouldn’t come out as academic,

and how one should constantly follow up with a potential client without coming across as too pushy;

We want our team to be all-rounders and psychologically and magically get what the clients have in their imagination. No wonder it’s too much to ask from the team members, but still, we do as per the project’s demand, and sometimes it gets too much for everyone, and that’s when we thought to start with Yellow Insights.

Also, no one knew these conundrums better than Vikas Jha, who had dealt with anything and everything I had just talked about in his 15+ years in Startups and Venture Capital Firms.

It might be clear to you by now what the agenda behind this Friday’s Insight is. If not, here you go.

The speaker of this event, Vikas, discussed and guided how to

sell better,
including communication skills and Storytelling,
and how he has generated a $20 million business through cold emails.

So, before we move further, let’s first talk about our speaker.

VIKAS JHA:

Have you ever had a conversation with someone where you know what they’re going to say, but when they share their experiences, it resonates more? That’s precisely what happened when Vikas shared his journey with us. The key takeaway was learning how to

Restart.

Reset.

And Refocus.

Every time, one faces falling apart.

You need to be on the right path at the right time to succeed at what you do. The Alore CRM Founder told us how, after working for the Navy as a mercantile marine for 7 years, he decided that now was the time to start a new chapter in his professional life.

Our Friday Insight’s speaker, Vikas Jha. An Ex-Mercantile Marine worked in many arenas until the idea of creating Alore struck him. Alore CRM is an all-in-one outbound sales platform where you can generate leads, schedule meetings, and close deals effortlessly.

That means there is no hassle of managing these tasks separately. Isn’t it fascinating?

His journey has claimed a respectable position in his field of work, a testament to his hard work and dedication, from which we all can draw inspiration.

Let’s Take a Sneak Peek at a Session Now:

In a one-hour session of Yellow Insight, he discussed many things, but he began with one: Why do people buy a product?

Well, What do you think?

When Vikas asked that question, we all answered the same: because there is a need for that product. But the true answer was quite different and very intriguing, which I’ll tell you as we proceed.

So basically, the session revolved around two significant points:

What one needs to do to sell well, and
Things one needs to do to reach their ideal customers.

That’s when he told us the importance of Storytelling. The answer to the above question was the ‘Art of Storytelling’. Our team was fascinated with how he described how inheriting a creative style of pitching to new clients and making the web content smooth as a tale can do wonders for the business.

What Does One Need To Do To Sell Well?

To answer that well, Vikas mentioned that everyone who wants to sell something needs a particular shift in their belief system to do great in sales:

One has to believe that every communication in this world is a Sell. If a kid wants to convince his/her parents to buy him/her a cell phone, they have to sell their viewpoint to get them to buy the kid a cellphone.
People don’t buy a Product, a service, an idea, or an excuse; they buy a story.
You don’t need to be an extrovert to Sell.

Vikas revealed the idea that people are more interested in the story behind the brand than the product itself. Stories provide context and convey messages, purpose, and emotions.

To reach their ideal customers, one must undertake some necessary steps:

Vikas showed us the importance of Storytelling in generating leads, but he also mentioned that to sell a story, one needs an audience. And in the era of technology, where would you find that audience?

Being in the Sales Industry for so long, Vikas’s perspective differs greatly from many people’s. According to him, the Growth of mobile phones has reduced our lives to consuming everything in a feed format; people don’t just search for information. They feed on it to varying platforms of their preference, say,

Email 📧
Facebook
Twitter or X
Instagram
Pinterest
LinkedIn

If you want to influence people, you need to be at #1 in the feed of any consumer. And With this, your life’s biggest contest starts. Biggest from any competitive examination you might have been a part of. Which is:

To Be #1 in the feed of your ICP’s Life.

🔻

The question to ask is: How do I do that?

🔻

Of course! By telling a story.

🔻

To the Right Personas.

🔻

On The Right Platform.

🔻

At The Right Time.

Let’s simplify it with the help of these steps:

Set your outreach Objective:

By Increasing Market Share;
By Increasing Brand Awareness or
By Securing Testimonials from beta users.
Define Ideal Personas.

Interviewing customers to learn why they buy a specific product.
Create a Contact Database to see how any customer takes your content.
Add a form on your website to ask visitors questions that will help you determine if they are your ideal customer.
Define the interests of your Personas.
One must be clear about their customer’s interests, so define them properly.

Find out the right platform to target your users
Prioritise and Find the right tools to reach out to them.
Figure out the right time and day to approach them.
Set out the suitable matrix that you need to monitor.
Rinse and Repeat.

With this, he tried to explain what he had learned from his life experience in that hour. It was not easy, we know, but as I said in the beginning, we started the best.