Redesigning your website is upgrading it to the next level and achieving bigger business goals.
Businesses undertake website revamping for several reasons. With changing trends and technology, it becomes necessary to keep your website updated to adhere to them. However, there are many other reasons why a business may want to redesign its website.
Website revamping or website redesign is a process to transform how your website looks and works to give a better user experience to its visitors. Website redesigning helps achieve multiple business goals with a well-crafted redesign strategy. That said, businesses must be clear about these goals to communicate them aptly with the designer or agency.
What does Website Revamping Entail?
Website revamping entails the UI & UX design of the website centered around its users or visitors. The process aims to offer a smoother and more enjoyable user experience to its visitors hence, helping businesses achieve their goals.
Redesigning your website may include (but is not limited to),
- Conducting user research
- Creating user personas
- Developing user journey maps
- Designing efficient navigation & information structure
- Creating wireframes & prototypes
- UX copy & content
- Icons, images, videos, & animations
The UI/UX designers create a design strategy for the website depending on the goals a business wants to achieve.
You might wonder, if you already have a business website online, why it’s necessary to redesign it. The answer is simple, your website needs revamping with the evolving trends, business expansion, and changing goals. Furthermore, it often is a necessary feat to improve your website’s conversion rates.
The following section discusses the advantages of website revamping for your business’s Conversion Rate Optimization (CRO).
Why do you need to Redesign your Website?
The Yellow Slice UI/UX design experts suggest website redesigning every 2-4 years to keep your it relevant to the trends & evolving search engine algorithms. However, there is more than one benefit to revamping your website.
Let’s dive in to understand what these benefits are!
1. Match Design Trends
Redesigning your website keeps the website relevant to the current web design trends.
Statistics show that design contributes to as much as 94% of a website’s first impression to viewers. If the website uses old UI & UX design, it offers a sub-par first impression & performance leading to users’ distrust.
Moreover, website design is as much about the website accessibility and features as it is about the visuals and aesthetics. Hence, staying relevant to design accessibility and feature trends increases website usability & performance allowing users to engage with it for longer.
2. Meet Viewer’s Expectations
Every user visits your website with a goal in mind, whether it is to gain information about your business or make a purchase. Hence, users often expect to find what they are looking for on your website.
With an outdated website design, it is difficult to search for and find relevant information resulting in a higher user churn rate. This could result in viewers leaving your website without converting.
Redesigning a website with better UI/UX design can help you reduce this churn by offering better information architecture and website navigation for your users. Pair it with valuable content and copies to increase conversions on your website.
3. Simplify User Journey to Conversions
Website redesign often includes redesigning the user journeys for easier conversions. It includes designing the website, its pages, and its information in such a way that makes it easier for users to take faster conversion decisions.
One of the most important conversions is the purchase of products online. Statistics show that 17% of buyers would abandon their cart if the checkout process is too complicated. With enhanced UI/UX design, you can streamline the checkout process for a seamless buyer experience for your online customers.
Apart from that, you can also solve multiple other problems related to cart abandonment, like increasing the site’s loading speed, creating a streamlined buyer journey with minimum churn, and offering secure payment checkout by updating your website’s UI/UX design.
4. Increase Website Interaction
User interaction and engagement with the website is one of the crucial KPIs for any business. By enhancing the user interface design, designers can increase the engagement rate of a website. Multiple factors affect the engagement rate, including:
- Ease of using the website
- Seamless navigation
- Intuitive user journeys
- UI design elements (images, videos, micro-interaction, etc.)
- Website speed
- Content personalization & relevance
And more.
All these factors can be enhanced with better UI & UX design. Website revamping allows users to easily interact with your website and increase their trust in your brand to help them make faster conversions.
5. Boost Website SEO
A well-designed website is also a prerequisite for better search engine optimization. Better UX design helps you create an intuitive sitemap and navigation. This enables easier crawling and indexing of your website & its pages.
Apart from that, many other aspects of redesigning your website can positively impact the website’s SEO. These are:
- Mobile Responsiveness
Search engines prioritize mobile-friendly sites hence, responsive design allows users to have a seamless experience across different devices, improving engagement and SEO rankings.
- Page Speed Optimization
Fast-loading pages improve user engagement and reduce bounce rates, positively impacting SEO rankings.
- Keyword Integration
Incorporating relevant keywords naturally into your UX copies, such as headings, page titles, and meta descriptions, can improve SEO visibility.
- Engaging and Readable Content
Well-crafted, engaging, and readable content enhances user experience and encourages longer page visits. Search engines also value quality content, so creating informative and shareable content can improve SEO rankings.
- Visual Hierarchy and Call-to-Action Placement
A clear visual hierarchy guides users’ attention to key elements, including CTAs. Optimizing the placement, design, and visibility of CTAs within the UI/UX design of your website can improve user engagement and drive conversions, positively impacting SEO performance.
- User Engagement and Social Signals
Interactive UI/UX elements, social sharing buttons, and comment sections can encourage visitors to spend more time on your site. Increased user engagement and social signals can positively impact SEO rankings.
6. Enhance User Experience across Devices
As we mentioned earlier, mobile responsiveness impacts your website’s SEO positively but along with it, it also enhances the user experience. The 2022 statistics show that 60% of Internet users worldwide use mobile devices. With websites that are optimized for mobile, you receive more traffic compared to when it isn’t optimized.
Another aspect that increases web traffic is your website’s accessibility. Making your website accessible to a larger audience ensures higher traffic and more conversions with changes like screen TTS readers, high contrast colors, changeable font size, etc.
Apart from information architecture & navigation, responsiveness and accessibility are the two biggest factors in enhancing your website’s usability & user experience.
When Should you Consider Redesigning your Website?
Since website revamping can give these many advantages, you may think of redesigning your website, but before you do that, make sure you do it for the right reasons. Getting your website redesigned simply for the sake of it is never a valid reason.
In one of the following scenarios, you may need to redesign your website.
- You are not getting the above benefits
The benefits we stated above can be achieved with a well-designed website. So, if you are not getting any of those 6 website advantages, you may want to consider redesigning your website.
Above all, your website’s goal is to convert your audience into loyal consumers of your brand, its content, products, or services. If you feel that your current website is not fulfilling your that goal, then it is time to redesign it with a strategy that will align with your business & conversion goals.
- It is a part of the larger rebranding process
Another good reason to revamp your website is if you are rebranding your business and your website is a part of that rebranding process. In this case, you want to ensure that your website matches your overall brand identity while its performance is not compromised.
Since the goal here is different from the previous one, the website designing strategy will also differ to ensure better outcomes.
- Your business has expanded
When you decide to venture into a different industry, you may want to consider updating your website to match the industry trends and features. In that case, the best option is to redesign your website to incorporate your business expansion.
The updated website will help you offer better information services to your online audience.
Apart from these three, there could be other reasons to update your website. Depending on them, a UI/UX design agency can help you create the best suitable design strategy for your website and ensure efficient implementation. The core idea here is to know what you expect to achieve by redesigning your business website.
FAQs about Website Revamping
1. What is website redesigning?
Website redesigning or website revamping is a process to transform how your website looks and works to give a better user experience to its visitors, improve website conversion rates, and achieve larger business goals.
2. What to do when redesigning a website?
Hubspot suggests the following steps to prepare for a successful website redesign project:
- Note down your current website performance metrics.
- Determine your business goals to achieve with the website redesign.
- Define your brand identity, value, and message.
- Protect search engine optimized web pages.
- Analyze competitor websites
- Make a note of your high-performing assets
- Choose the right software for redesigning your website
We would like to add another point to this list: Choose the right UI/UX design company for your project if you do not have an in-house design team. A design agency helps you with user research, UX testing, and more to offer you the best website redesign services that meet your requirements.
3. How do I redesign my website for SEO?
We have pointed out several areas where you can improve your website UI/UX design to fit the SEO norms. These areas are as follows:
- Mobile Responsiveness
- Page Speed Optimization
- Keyword Integration
- Engaging and Readable Content
- Visual Hierarchy and Call-to-Action Placement
- User Engagement and Social Signals
Enhancing your website for these features can impact website SEO positively.
4. When should you redesign your website?
As mentioned in the blog, if your website is offering a sub-par experience and performance to the business as well as your audience, then it is time to redesign your website.
Furthermore, if you are rebranding your business, revamping your website makes sense. It is the same when you are expanding your business to a new industry or offering more products or services.
Conclusion
Website redesigning can offer you many benefits if it is executed well. From making it relevant to the current web design trends and meeting the audience’s expectations to simplifying the user journey, boosting SEO, and enhancing the user experience, website redesigning can help your business in multiple ways. By increasing your website performance, you can increase conversion rates for higher success and profits.
How Can Yellow Slice Help 🚀
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
– Paul Rand
A big part of website redesign is the research & strategy that happens before the actual revamping. Our team of UI/UX design experts helps you to create a design strategy that aligns with your business goals. Connect with us to discuss your project and know how we can uplift your website performance with our UI & UX design solutions.
