UX Research is the process of understanding user behaviours, needs, and attitudes by using observation and feedback methods.
UX research is the heart of a customer-centric product.
As a part of UX research, our UX researchers will:
UX research helps bridge the gap between user expectations and business deliverables.
It helps us understand how and when the product will be used and the problems it will solve. This makes the product more user-centric and in turn, reap business benefits. Its unbiased user feedback nourishes the communication gap between the user and the company.
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