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UX helps you become your user’s favourite. It improves the usability element of your product.
“User Experience Design (UXD or UED) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”
“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
UX designing helps synchronise business goals with user needs. A UX designer brings the customer’s perspective into the picture making the product a lot more user friendly and customer-oriented.
Soak
Discoverability, Empathy, Mapping
Think
Affordance, Consistency, Simplicity
Execute
Flexibility, Documentation
Proof
Comfort, Feedback
Our UX process & deliverables
Brief & Download
To deliver a great experience, we begin with understanding all stakeholder needs. We consider the product and its users.
Workshop
Aligning all collaborators is imperative to ensure everyone is on the same page. For this, we implement workshops such as sprints, design thinking, etc.
Setting Objectives and Goals
The information accumulated is now used to set objectives and goals and identify KPIs. These benchmarks help us stay on track throughout the design process.
Conducting Research
Research is integral to UX Designing. We plan our research in line with the project goals and objectives.
Define Strategy and Approach
The data accumulated from collaborative practises and research is analysed to define the optimal strategy and approach.
Execution
With the brainstorming done and ideas and strategies well defined, the team now executes everything and builds wireframes and visual designs.
Testing
Any shortfalls in the design can hamper the user experience. Thus, we undertake aggressive testing to correct any shortcomings.
Implementation
With all design components ready, we implement them in the interface. Needless to say, we conduct a final test again at this stage.
We are here for all your Customer Experience needs
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