Do you want to beat the competition and build a digital presence for your brand/business? If yes, UX design can be a holy grail for you. Read on to uncover the top benefits of UX design!
Over the course of recent years, technological breakthroughs and cutting-edge innovations have soared to great heights, as have customer standards in the business landscape. It’s no surprise that more and more brands are investing in UX design, given its multifarious benefits that leave the user in awe. For any modern business seeking to outwit competition and stay ahead in terms of efficiency gains and innovation, putting UX design benefits to use is undeniably vital.
In this bustle of building and promoting brands, UX design plays a crucial role in establishing a long-term business ecosystem. This article will discuss the top 6 benefits of UI UX design and why, as a business, you should consider investing in it.
Understanding UX Design and its Relevance in Modern Business.
When you’re out and about building a solid brand, it’s unquestionably essential to understand the basics of UX design — and the hows and whys of its relevance in today’s modern business industry. The first and foremost thing you must focus on — is providing a positive user experience (UX) and ensuring customers enjoy your business’ products/services. Typically, a UX design combines tools and strategies (focused on consumer and business needs) to produce an effective and user-friendly interface.
For instance, let’s consider Apple’s UX design — with uncomplicated layouts and minimalist design, its interface allows you to explore and get precise information without much chaos efficiently.
Apple, as a leading brand, accentuates its products/services by utilizing high-quality images and videos, which not only calls for aesthetic appeal but also boosts usability for the consumer. Another apparent aspect is the use of interactive features — on the iPhone 14 product page, consumers can use the slider to compare the phone’s various colors or click on specific features to learn more about them, providing improved user engagement, further boosting growth and revenue.
Statistics that Show Why UX Design is Crucial for Businesses.
1. Every dollar invested in UX brings about 100 dollars in return (Source: Forrester), which equals 100X return.
2. 8 out of 10 customers are likely to pay more for a better customer experience (Source: Capgemini), and a practical user experience is just the way to do that.
3. Research illustrates that 32% of new and existing users will leave a website if they have one bad user experience (Source: PWC).
4. The top companies, such as Airbnb, Apple, Starbucks, etc., heavily invested in UX, leading in user experience and outperforming the S&P index by 35% (Source: Forbes).
5. A user-friendly UX can increase your website conversion rate up to 200% (Source: Forrester).
Examples of Top Brands:
1. How Myntra is Making Online Shopping a Breeze!
Have you ever used Myntra for online shopping? It is extremely convenient and enjoyable online shopping! Myntra makes a big deal out of how you use their website or app, you know. It’s not just about finding stylish clothing or accessories there, it is also about how simple & enjoyable it is to do so.
Myntra uses clean UX design techniques to make sure you can find what you’re looking for quickly. It’s like having a personal shopper because they present you with items based on what you’ve previously shown interest in. Mainly they’ve made it simple to check out when you want to buy something. Making everything easy to use is good user experience design.
2. Google Meet is Keeping Virtual Hangouts Simple
You ever use Google Meet for video calls or online meetings? It is neat & tidy how they have made it so simple to jump into a call. You just click a button and boom… you are in a meeting! No fuss, no techy confusion.
Google Meet gets that we are not all tech geniuses. So, they have designed it in a way that even your grandma can figure it out. Big buttons, clear options! It’s like a virtual hangout made easy. All thanks to smart UX design!
UX design isn’t just about making things look pretty, it’s about making them work amazingly well for real people. Myntra and Google Meet totally get that. They’ve invested in UX design to make sure we all have a great time using their well-designed app or website.
Top 6 Benefits of UX Design: Why do leading brands invest in UX Design Framework?
Do you want to outwit competitors and establish long-term client relationships? If yes, you ought to understand the benefits of the UX design framework and the endless ways you can put it to use. From lowering the cost of product development to intensifying user engagement and satisfaction, here are the top 6 advantages of UI/UX design:
1. UX design cuts down development costs
One of the most exciting advantages of UX Design is — it efficiently helps cut down on development costs while also increasing growth and productivity. When your sole focus (as a brand) is to empower your consumers with literally the best-ever user experience. You’ve got to make sure they are engaged with the product and are more likely to use it long-term. As users avoid frustration from chaotic navigation elements and unfamiliar design language, your licensing costs will decrease, and you will also clock a lower maintenance fee down the line. Also, as an evolving brand, you ought to keep up with the trends in UX design, so you never fall behind your competitors.
2. UX design increases your revenue
If you don’t leverage the benefits of a UX Design framework to increase your revenue potential, you’ll be missing out on a lot! With a promising UI/UX design, you can effortlessly structure the interactions between customers and your products/services. To furnish better user experiences that make them feel more confident about their purchase decisions — and influence them to opt for your products. If you’re able to achieve this successfully, it’s no wonder you’ll witness increasing brand awareness and revenue potential. Therefore, it’s extremely necessary to employ your time and resources. Mainly to create thoughtful, user-friendly designs (with defined outcomes and processes) that can drastically improve customer satisfaction from beginning to end, inevitably increasing revenue for your business!
3. UX design motivates your users to interact with your content
UX design is an indispensable component of any content strategy as it motivates users to interact with a website, product, or service. A strong user experience (UX) Design Framework provides and establishes the foundation for successful content interaction by focusing on the ‘why’ behind customer interactions. As to why they need your services/product? Every decision that you make should be based on what would make your customers. Whether it will make them happier, more satisfied, and more engaged. This implies that all aspects, from wireframes, layout designs, color schemes, and visual hierarchies, must have been carefully planned in order to succeed in delivering value to your audiences.
4. UX design increases customer loyalty
Utilizing a UX design framework can prove to be an absolute crowning accomplishment for your brand in terms of increasing customer loyalty. When you focus on enhancing the end-user experience, you are much more likely to keep customers coming back for future purchases. A great UX brings about enhanced trust and credibility with your brand, which is fundamental to tap into a new audience segment while boosting customer retention rate. Therefore, by implementing immersive UX Design processes, you will better anticipate customer needs and demands, which is critical to successful business strategies going forward.
5. UX design stimulates word-of-mouth
Recent years have been indicative of the fact that more and more businesses are using UX design framework to bestow the best-ever user experience for their customers. Effective UX Design framework can be a boon for your business when you want to improve overall customer satisfaction and stimulate word-of-mouth marketing. Research shows that when a positive experience occurs, it stimulates greater engagement, referrals, loyalty and higher sales rate from end consumers. Nowadays, brands and businesses are utilizing UI/UX designs with complex projects all the more, as it helps translate company visions and further stimulate word of mouth.
6. UX design keeps you from wasting resources
A practical UX design framework can help you save time and resources by avoiding costly mistakes during the product development process. By embracing user-centric design principles at each stage of the project, from strategy to prototyping to implementation. Organizations are able to increase success rates while reducing costs associated with ‘going back’ and wasting valuable hours. In addition, a good UX Design Framework encourages exploration into what features might actually make users happy or further engage them throughout their journey. It keeps teams on task and focused on creating true value for everyone involved in the process – from your company’s bottom line all the way through the customer experience.
Conclusion
Each and every company should have an online presence, especially in this day and age when consumers are opting for online shopping instead of physically visiting stores. Businesses use effective marketing methods, SEO, and compelling content to draw in customers, but each of these should be supported by solid UX design. The shift in customer needs toward digital solutions has made investing in UX design important. If you want to remain competitive in today’s market, you’ve got to concentrate on developing goods or services that add value via usability. Consequently, you may utilize various technologies to formulate UX strategies — personalized to satisfy client wants while remaining competitive, making them priceless investments in today’s digital world.
FAQs about UX Design
Q. What are the potential benefits of investing in UX design?
By enabling self-service and reducing the need for customer support, investing in UX can help brands and businesses cut expenses. According to Forrester Research research, businesses may save up to $100 million annually with just a 10% boost in client self-service capabilities with the help of a UX design framework. Besides, investing in a good UI/UX design, you can level up your brand’s reputation and loyalty . As well as improve conversions, productivity, top SERP ranks, customer retention, and the overall satisfaction of the consumer.
Q. Why is branding important in UX design?
When building a brand and communicating its ideologies, UX/UI design can help make sure that your customers and users understand who they are and what they stand for. You’ll need a professional UX designer if your business’ primary product is an application, piece of software, or digital goods — make sure to opt for the best ones that provide quality services!
Q. Does UX design help with marketing?
Definitely, yes — UX design is key to any successful digital marketing strategy because not only does it allow marketing specialists to reach their target market. It also calls for a positive user experience that can boost customer satisfaction, thus leading to higher conversion rates.
