With the wide variety of UX research tools available out there. It can be overwhelming to figure out which is right for your needs. Especially when aiming to conduct usability testing, insightful interviews, surveys, and specialized tests with a single tool. Furthermore, selecting the right tool would also help you create brilliant products, websites, and apps that captivate, engage, and delight your customers. However, the challenge lies in determining the perfect one to bring your vision to life.

The trick is to identify the right combination of tools, techniques and learn how to use them in the context of a user-centric UX design strategy to achieve the best results.

I’ve got you covered with a curated list of the best UX research tools to use. In this blog, I will share insights on the top user research tools that have proven effective in enhancing the user experience. It is based on my personal experiences using dozens of different research tools with large teams to help you make an informed choice. 

What are UX Research Tools?

What are UX Research Tools

“Whether you’re sketching wireframes, discovering user needs, or stress-testing a user journey with live participants, the right tools can save you time and make sure your UX research is accurate.”

User research tools encompass a wide array of software and platforms. These are meticulously designed to gather profound insights into user behavior, preferences, and experiences. It enables researchers, designers, and product teams to comprehensively understand their target audience better. Further also make informed decisions throughout the product development journey. These tools act as strategic allies for businesses and designers alike. Thus navigating the often intricate and nuanced landscape of user needs. 

These tools typically include a spectrum of features for conducting surveys, interviews, usability testing, analytics, heatmaps, and various other methods of data collection. The ultimate goal is to gain a deeper understanding of users’ needs, pain points, and behaviors. Hence fostering the creation of more user-centric and effective products or services that address the intricacies of user experiences.

Tools for Surveys and Questionnaires

Google Forms 

Google Forms 

It’s a robust survey tool offering a range of features for effortless data collection. Its intuitive form-creation interface provides diverse question types, templates, and customization options including images and themes. Its collaborative functionality enables real-time editing, commenting, and sharing among team members. The responses seamlessly integrate into Google Sheets for efficient data management. The tool’s conditional logic feature enhances user experiences by directing respondents based on their answers. Thus adding a layer of customization. While its mobile responsiveness ensures accessibility across devices. Basic analytics and visual summaries within the platform aid in quick insights. The feature also makes Google Forms a versatile and user-friendly option for creating, sharing, and analyzing surveys or questionnaires with ease.

Analytics and Behaviour Monitoring Software

Microsoft Clarity

Microsoft Clarity emerges as a comprehensive web analytics solution. It provides detailed statistics about user behavior on websites. It uses session recordings, heatmaps, and engagement data to visually represent how people navigate, interact, and engage with web content. Its session insights and performance statistics empower website owners and UX specialists to asses user journeys. It also pinpoints areas of interest or friction and optimizes page elements to elevate the overall user experience. Clarity’s user-friendly dashboard and reporting features enable data-driven decisions to increase site usability and engagement. Ultimately it enhances the overall website performance and customer satisfaction.


Hotjar is a comprehensive user behavior analytics solution. It includes heatmaps, session records, and the ability to collect user comments. Hotjar identifies trends, pain points, and areas of interest on websites or apps. It visually presents user interactions via heatmaps and delivers session recordings that exhibit unique user experiences. Its user feedback tools, such as surveys and polls, allow organizations to collect insights. It also helps make data-driven decisions to optimize user experience. Along with driving improvements to boost engagement and conversion rates.

Remote Research and User Interview Tools



Zoom significantly aids UX research by enabling remote user testing, interviews, and focus groups. It allows researchers to observe participants’ interactions with interfaces, and gather insights. Also, conduct discussions despite geographical distances. Its screen-sharing feature facilitates accessibility testing and collaborative stakeholder meetings. Hence fostering global reach and diverse user perspectives. As a versatile platform, Zoom supports seamless remote sessions, data collection, and effective collaboration. Thus playing a pivotal role in various aspects of UX research, including testing, interviews, and accessibility assessments.

Prototype and Design Feedback Tools:


Figma plays a vital role in UX research and furthers business retention. It offers a collaborative platform for designing, prototyping, and gathering feedback. Its real-time collaboration capabilities streamline design processes. It fosters efficient teamwork among designers, researchers, and stakeholders. Through interactive prototyping and usability testing, Figma facilitates user-centric design iterations. Thus leading to interfaces that better meet user needs and enhance retention. The platform’s communication tools ensure alignment, enabling swift decision-making and consistent design creation, reinforcing brand identity, and potentially boosting user loyalty and retention rates.

Here’s an overview of the 10 of the best UX research tools in 2024 for you to consider.

TypeToolsStarting PriceRatings
Research Panel to Recruit ParticipantsUserInterviews$ 45/session for Recruit $ 250/month for Research Hub but the basic plan is free for individual researchers4.6/5
Research Panel to Recruit ParticipantsRespondentThe service fee is 50% of your chosen incentive fee4.6/5
Survey ToolsSurvey Monkey$ 10.98/month4.4/5
Survey ToolsGoogle FormsFree4.7/5
Platforms to Conduct ResearchUserZoomCustom pricing-contact their sales team4.2/5
Platforms to Conduct ResearchUser TestingContact their sales team4.5/5
Moderated ToolsGoogle MeetFree4.5/5
Moderated ToolsZoom$ 161.28 per user/year4.5/5
Unmoderated Research ToolsMazeBasic plan free, afterwards $ 75 /month4.5/5
Unmoderated Research ToolsUserBerryBasic plan free, later $ 33/month4.9/5



These user research tools contribute to improving user retention in different ways. Together, these tools form a diverse arsenal. Where each plays a distinct role in deciphering user behavior and preferences. Thereby fortifying user retention through targeted enhancements and personalized experiences.

FAQs about UX Research Tools to Improve User Retention

What are UX research tools and why are they important for improving user retention?

UX research tools help in increasing user retention by helping in improving the user goals and pain points. They help in increasing the insights for user behavior experience. It enables design to make it more user-centric for the compatibility of user experience. In short, it can be said that it helps in making the best overall user experience and increases retention rates.

Which criteria should businesses consider when selecting UX research tools for improving user retention?

Businesses should consider factors such as the tool’s usability, sustainability, compatibility, and functionality of the existing system. Tools can be chosen based on the analytics for measuring user behavior on digital platforms.

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Keeping a keen eye on the latest trends and creating a buzz for Yellow Slice is what Priya is always up to! She's always on her toes to find and generate leads from different platforms. Juggling multiple tasks, clients and responsibilities, she is the all-rounder marketing girl! In her off time, you can find this multi-tasker cooking in the kitchen and reading growth hack books simultaneously.