What are your areas of focus as a leading UI/UX Design company in India?

Being one of the top-notch UI/UX design company with a highly experienced team, we tend to focus more on the research process in every particular industry for any given project with data-driven design decisions.

How to choose the right UI/UX design company for the startup? What are the things I should consider before finalizing it?

A definitive objective is to guarantee your website can furnish its users with the most worth conceivable as flawless experience as could be expected. Thus, you anticipate your UI/UIX Design agency to be similarly as productive, cutting, and client-focused as far as plan and UX. To get decent ROI in the digital sphere, you need both a great product and a great design. To understand every bit in detail, Refer: Why Startups Should Partner With UI/UX Companies

What branding the part of your UI/UX services?

Yes, we do branding as part of our UX UI design projects. We're a user experience agency, and that means that branding is always an integral part of our UX/UI design projects. We work on brand design in different phases: Brand understanding and research, Defining brand design strategy and brand positioning.

Project Overview

Alterego is a one-of-a-kind app that helps users remember people and key parts of their conversations with people. The app aims to offer data to users that will help them hold more efficient conversations with others.

Problem Statement

Design a mobile app that efficiently allows users to manage their  conversations with others and saves important data points to improve  user communication.

Objectives

Ensure that users find value in the product offered to them.
Design in a way that the app fits into the users’ daily schedule.

Our Process

Our team of designers followed the STEP process. STEP is an acronym for Soak, Think, Execute, and Proof.

Process We Followed

The designing process for the Alterego mobile app included research, UX design, and UI design.

Research

Competitive analysis and prototype user testing were conducted

UX Designing

Based on the research results, a feature list, task flows, sitemap, and wireframes were designed.

UI design

UI samples were created to ensure that the interface design aligns with the stakeholders’ vision and based on the approved samples icons, illustrations, and interface screens were crafted.

Research

Competitive Analysis

The competitive analysis helped us understand the market ecosystem of the app and where it stands among its competitors. We mapped the users, practices, information, interactions, services, devices, and channels.

User Testing

Moderated and unmoderated user testing was conducted on a prototype to understand how much information participants can retain.

We identified multiple things that users remember.
This information is used to iterate the prototype and re-test.

UX Design

Problems

Understand how humans recognize and remember information and create a design that aligns with the findings.
Find ways to help users remember conversations and interactions to facilitate more personalized conversations between users.
Create user interfaces that are easy to understand and use for the users.

Solutions

Extensive user research was conducted to test the concept of helping users remember conversations. This included user testing, prototype building, and iterating based on  the results.
Based on the user research, UI card prototypes were created and tested among the users to see how their memory was affected. It also showed whether they were able to remember more effectively or not.
Technological changes to help users find crucial information about a person were recommended. This included scraping data from user emails and employing AI to read, analyze, and identify areas of common interests that can be leveraged to improve conversation quality.