Designing a win-win platform for users, content creators, and brands.


Changing the face of design for Educational system.


An app that reminds key points about their interactions with prospects for more meaningful business conversations. 


  • Web Application
  • Branding


  • UX Research
  • UX Design
  • UI Design


7 Months

Business Type



Mobile App


UX/UI Design


10-12 weeks

Business Type


Project Overview

Alterego is a one-of-a-kind app that helps users remember people and key parts of their conversations with people. The app aims to offer data to users that will help them hold more efficient conversations with others. 

Problem Statement

Design a mobile app that efficiently allows users to manage their 
conversations with others and saves important data points to improve 
user communication.


  • Ensure that users find value in the product offered to them.
  • Design in a way that the app fits into the users’ daily schedule.

Our Process

Our team of designers followed the STEP process. STEP is an acronym for Soak, Think, Execute, and Proof.

Process We Followed

The designing process for the Alterego mobile app included research, UX design, and UI design.


Competitive analysis and prototype user testing were conducted

UX Designing

Based on the research results, a feature list, task flows, sitemap, and wireframes were designed.

UI design

UI samples were created to ensure that the interface design aligns with the stakeholders’ vision and based on the approved samples icons, illustrations, and interface screens were crafted.


Competitive Analysis

The competitive analysis helped us understand the market ecosystem of the app and where it stands among its competitors. We mapped the users, practices, information, interactions, services, devices, and channels.

User Testing

Moderated and unmoderated user testing was conducted on a prototype to understand how much information participants can retain.

  • We identified multiple things that users remember.
  • This information is used to iterate the prototype and re-test.

UX Design


  • Understand how humans recognize and remember information and create a design that aligns with the findings.

  • Find ways to help users remember conversations and interactions to facilitate more personalized conversations between users.

  • Create user interfaces that are easy to understand and use for the users.


  • Extensive user research was conducted to test the concept of helping users remember conversations. This included user testing, prototype building, and iterating based on 
the results.

  • Based on the user research, UI card prototypes were created and tested among the users to see how their memory was affected. It also showed whether they were able to remember more effectively or not.

  • Technological changes to help users find crucial information about a person were recommended. This included scraping data from user emails and employing AI to read, analyze, and identify areas of common interests that can be leveraged to improve conversation quality.

Task Flow

The task and task flows were defined using the information from the user testing and the feature list created in the previous step.

Site Map

Using the task flows and the feature list, a sitemap was designed that ensured key features were easily findable 
for the users of the app.


Based on the sitemap and the task flows, wireframes were created that offered a base for the UI design to commence.

UI Design


UI Components

UI Screens

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Mobile App & Tablet / UX Design / UI Design


Website / UX Design / UI Design


Mobile App & Tablet / UX Design / UI Design


Website / UX Design / UI Design