What are your areas of focus as a leading UI/UX Design company in India?

Being one of the top-notch UI/UX design company with a highly experienced team, we tend to focus more on the research process in every particular industry for any given project with data-driven design decisions.

How to choose the right UI/UX design company for the startup? What are the things I should consider before finalizing it?

A definitive objective is to guarantee your website can furnish its users with the most worth conceivable as flawless experience as could be expected. Thus, you anticipate your UI/UIX Design agency to be similarly as productive, cutting, and client-focused as far as plan and UX. To get decent ROI in the digital sphere, you need both a great product and a great design. To understand every bit in detail, Refer: Why Startups Should Partner With UI/UX Companies

What branding the part of your UI/UX services?

Yes, we do branding as part of our UX UI design projects. We're a user experience agency, and that means that branding is always an integral part of our UX/UI design projects. We work on brand design in different phases: Brand understanding and research, Defining brand design strategy and brand positioning.

Project Overview

Denkali is a premium & customizable home furnishing brand based in Mumbai. It offers a wide range of products and raw materials including online furnishing, lighting, and home decor solutions for customers to customize their spaces the way they like. The company wanted to upgrade the design of its website for a better user experience.

Problem Statement

Denkali wanted us to redesign their existing website for both mobile and desktop to improve the user experience and make it a premium & dependable space for their customers and prospects.

Objectives

Improving conversion rate on the Denkali website.
Building trust in the Denkali quality, products, and services through its website.
Enabling easy product discovery and interior concepts based on user requirements.
Educating users and making them aware of configurations and design solutions first.

Our Process

To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.

Process We Followed

The project was divided into three phases, UX Research, UX designing, and UI design. We identified the competitors and recognized ways to position the product.

Research

A thorough competitive analysis was conducted to identify the gaps in the user journey. Based on the UX research, user personas were created.

UX Improvement

Task flows & sitemaps were redesigned to gain higher usability. Based on them, wireframes were created.

UI Designing

UI mood board and UI options were created to set the theme of the entire application. After client approval, a design system was created along with the UI screens for the web & mobile app.

Research

UX Audit

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

Personas

With the data & takeaways we received from the user research, user personas and use cases were created.

User Interviews

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

Competitor Analysis

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

Competitor Analysis

A comprehensive competitive analysis helped us find the gaps in the user journey. We also identified which features can be included in the web & mobile application.