A global shipping and logistics platform that serves B2C and B2B clients. Their KYC microsite is where individual users and companies can register and complete the e-KYC process.
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Type
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FedEx is a global logistics brand known for its quick and efficient services in courier, ecommerce, and business services. With a presence in over 220 countries, FedEx is a name synonymous with logistics.
Streamline the communication and functionality of the website for its users by simplifying experience strategies.
We employed the STEP (Soak, Think, Execute, Proof) process to drive our design process. It followed as below.
The design process was divided into three phases: A brief research and analysis, UX design, and UI design.
We analyzed the past screens and identified user personas who are most likely to use the website.
The information architecture of the website was redesigned to make the user journey more streamlined. Task flows and wireframes were designed based on the mapped feature.
UI samples were created and shared with the stakeholders and new UI screens were created based on approved samples.
The past screens of the website were analyzed to find the areas of improvement.
Using brief research, user personas were developed that depicted the target users of the brand and the website.
Analyzed and designed the task flows using UX principles and usability pointers to ensure the easiest way to complete user tasks.
With the insights gained from previous documents and the newly designed task flows, high-fidelity wireframes were created.
Mobile App & Tablet / UX Design / UI Design
Website / UX Design / UI Design
Mobile App & Tablet / UX Design / UI Design
Website / UX Design / UI Design