Client Brief

Humm Tumm is a relationship and soul matching app based on the “Tree of Life” fundamentals. Created for those who believe in profound human connections that operate on the cosmic level, the app unites people based on deep compatibility.

Understanding the requirement, our designers deep-dived into how we can showcase the product and engage the user giving them unique features that would guide nad help the user to find and meet soul mates based on deep compatibility.

Brand Values

"After a brainstorming session, our skilled team members collated all information from various industries. Going forward with detailed discussions, team had to perfectly showcase the main features that makes the product unique from its competitors.

Team had created an imagery mascot, wingman who could guide users and give results based on pre defined compatibility tests. Another feature was thought of the response along with Yes and No. Based on concept explorations meetings with the stakeholders and our teams insight, user personas was created to start off the process."

"At first the team worked on user personas for primary target group users followed by secondary user personas. This is followed by Features lists, User journey, Brand character tonality, taskflows, sitemap.

Navigation and User testing is a crucial stage of process where team explores and comes up with 2 options and conducts user testing where it suggests the better option based on the results.

Next we worked on wireframes followed by UI sample created, and lastly UI of all internal pages are worked on along with micro animations, icon design and interactive prototype before handing over the product to the client"