Changing the face of design for Educational system.

MyLoft

Changing the face of design for Educational system.

Overview

A portal for academicians, educators, and students who want to access academic books and other resources like research papers, journals, review reports, and so on. 

Type

Mobile App

Service

UX/UI Design

Duration

10-12 weeks

Business Type

B2C

Type

Mobile App

Service

UX/UI Design

Duration

10-12 weeks

Business Type

B2C

Project Overview

MyLOFT or My Library on FingerTips is a portal for academicians, educators, and students who want to access academic books and other resources like research papers, journals, review reports, and so on. 

Problem Statement

Our client from Eclat wanted us to redesign their mobile app and web plugin to streamline its user journey and improve the user experience. The app and plugin had similar features as their web portal that allows students to log in, view, organize, and read library resources online & offline.

Objectives

  • Design omni-channel platform for online pharmacy
  • Defining the Brand Indentity
  • Design seamless integration of new featuresFor eg: Substitute for medicines, Batch deliveries
  • Create smooth user experience through out the all digital products.

Our Process

Design thinking is a methodology that attempts to solve complex problems in a creative and user-centric way. Core features of the design thinking methodology include:

Process We Followed

We started by conducting user interviews along with frequent meetings with subject matter experts to collect information that helped in forming user personas and a typical user journey map.

Research

Used it for more than 1 month and went through reviews.

UX Improvement

After understanding the user experiences, Now it's time to make it better.

UI design

An eye catchy quick-to-use interface to keep users engaged.

Research

Competitor Analysis

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

Personas

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

User Interviews

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

UX Improvement

Problems

  • No weight tracker

    No weight tracker or graph, users can't see their progress.

  • Complex UI

    Overly complex colors and some texts are too small, making it hard to use.

  • Expensive plans

    Monthly or yearly payment options are too expensive for the user to afford.

Solutions

  • Add weight graph

    Add a weight graph, so user can keep track of their progress.

  • Simpler UI

    Need to create a quick to use UI with fewer colors and easily readable text.

  • One-time plans

    Adding one-time payment plans so more users are willing to purchase.

User Journey Mapping

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

WireFrame

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

UI Design

Typography

Color palette

Icons

UI Components

UI Screens

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Old Design vs New UI Design

Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design

Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design