Designing for Seamless Accessibility for

Native Ninja

Changing the face of design for Educational system.

Overview

Native Ninja is a content localization service provider that helps users accomplish a plethora of tasks like dubbing, subtitling, etc. 

Type

Mobile App
Responsive website
Branding

Service

UX Design
UI Design

Duration

3 Months

Business Type

B2C

Type

Mobile App
Responsive Website
Branding

Service

UX Design
UI Design

Duration

3 months

Business Type

B2C

Project Overview

Native Ninja is a content localization service provider that helps users accomplish a plethora of tasks like dubbing, subtitling, etc. The company wanted to make localization services easily accessible for its users through fast initiation, efficient collaboration, and iterations.  

Problem Statement

Native Ninja wanted us to redesign its website and mobile application and make it more responsive to generate higher leads on the platform. 

Objectives

  • Redesign the user experience to increase lead generation by 3x. 
  • Create a simple user interface to make the entire process of localization simple and easy. 
  • Enhance the user retention by solving the safety concerns.

Our Process

To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.

Process We Followed

The project was divided into two phases, UX designing, and UI design. We identified the target audience and recognized ways to position the product.

UX Improvement

Task flows & sitemaps were redesigned to gain higher usability. Based on them, wireframes & emotions, and user journey maps were created.

UI design

UI moodboard, UI samples, and UI dark mode samples were created to set the theme of the entire application. After client approval, UI screens were created for the website and mobile application. 

Research

Personas

With the data & takeaways we received from the user research, user personas and use cases were created.

UX Improvement

Problems

  • Collaboration becomes difficult

    Most of their users found it difficult to collaborate with team members on existing platforms hence hampering the user journey. 

  • Lack of plans

    Many of the users were willing to pay beforehand but the lack of plans thwarted their intentions. 

  • Trust in the platform was a major issue

    Trust in the platform was a major issue

Solutions

  • A holistic approach was taken to decode an accurate and easy service requirement including languages and AI/Human intervention. 

  • We tackled the issue by proposing the best pricing patterns with regard to the industry standards. 

  • We have implemented several safety features in the website and application to help it gain the trust of the users. 

Task Flow

The following task flows were created to ensure optimum visibility of 
the best features so that users can find them easily.

Site Map

The Sitemap was redesigned to improve the usability of the application.

WireFrame

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

UI Design

Typography

Color palette

Icons

Illustrations

UI Screens

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Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design

Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design