An online news & community platform for cricket enthusiasts to connect, engage, and share their opinions on their favourite matches, players, and all things cricket.
Type
Service
Duration
Business Type
Type
Service
Duration
Business Type
Offside is an online platform for cricket fans where they can play mini-games, connect with other fans, get updates on different matches, and more. The company wanted to upgrade its branding and app design game to connect with a larger audience.
Offside wanted us to redesign its web application and make it more responsive to increase user engagement on the platform.
To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.
The project was divided into three phases, UX Research, UX designing, and UI design. We identified the competitors and recognized ways to position the product.
A thorough competitive analysis was conducted to identify the gaps in the user journey. Based on the UX research, user personas were created.
Task flows & sitemaps were redesigned to gain higher usability. Based on them, wireframes were created.
UI moodboard and UI options were created to set the theme of the entire application. After client approval, a design system was created along with the UI screens for the web & mobile app.
A comprehensive competitive analysis helped us find the gaps in the user journey. We also identified which features can be included in the web & mobile application.
The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.
The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.
The following task flows were created to ensure optimum visibility of the best features so that users can find them easily.
The Sitemap was redesigned to improve the usability of the application.
An improved features list was created to enhance the information architecture of the website & app.
The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.
Mobile App & Tablet / UX Design / UI Design
Website / UX Design / UI Design
Mobile App & Tablet / UX Design / UI Design
Website / UX Design / UI Design