Origa is an industrial machine leasing solution sufficing all equipment needs.
Type
Service
Duration
Business Type
Type
Service
Duration
Business Type
Origa is an industrial machine leasing solution sufficing all equipment needs. The company wanted to revamp its branding and create a unified website that could serve as a one-stop solution for all industrial machine-related requirements by capturing all services in one place without overwhelming the user with what's being offered.
Origa wanted us to redesign its existing website to make it more responsive and user-friendly to streamline and elevate the entire leasing process for its customers.
To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.
The project was divided into three phases, UX Research, UX designing, and UI design. We identified the competitors and recognized ways to position the product.
A thorough competitive analysis was conducted to identify the gaps in the user journey. Based on the UX research, user personas were created.
Task flows & sitemaps were redesigned to gain higher usability. Based on them, wireframes were created.
UI moodboard and UI options were created to set the theme of the entire application. After client approval, a design system was created along with the UI screens for the web & mobile app.
With the data & takeaways we received from the user research, user personas and use cases were created.
The following task flows were created to ensure optimum visibility of the best features so that users can find them easily.
The Sitemap was redesigned to improve the usability of the application.
The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.
Mobile App & Tablet / UX Design / UI Design
Website / UX Design / UI Design
Mobile App & Tablet / UX Design / UI Design
Website / UX Design / UI Design