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The Paytm Paathshala case study shows how our UI/UX design solutions paired with gaming elements helped Paytm create an interactive trade learning app for its users.
Trading and finance is a domain that one has to tread carefully upon. Since money is involved, people like to get as much information as they can about it before diving in. That is why learning apps for trading and finance are popular among a wide range of age groups. Trading platforms like Zerodha have pioneered teaching the public and set an example for more to follow.
Paytm wanted to make this learning a fun experience so that people can easily understand and remember what they’ve learned. That’s what gave birth to Paytm Paathshala. And we were approached to create a fitting UI/UX app design for the same.
Paytm is a well-known online payment platform. Within its platform, it offers an online trading option for those interested in it.
Paytm Paathshala is a platform for people who want to learn the nitty-gritty of trading. It offers bite-sized lessons that users can go through at their own pace. The app differentiates itself from the competition by gamifying the lessons. The instant gratification and competition within the app encourage users to learn more.
With a country of over 1.4 billion people, around 97% of the people do not venture into stock investments. More than half of the remaining population invests in the share market using mutual funds, insurance policies, and similar other plans.
With the money-saving mindset, most people in the country find it hard to invest in a property they do not know enough about. Increasing public investment in stocks can gradually lift the country’s economy.
Trading & finance learning apps can help people learn more about stocks and how to navigate through them to ensure better returns and lower risks.
Paytm is a name that people are fairly familiar with, they trust the platform with their online transactions. And hence, with a learning platform like Paytm Paathshala, more people would be aware of the trading practices, and with awareness and curiosity, the need to learn will also increase.
As more people educate themselves about trading and investing, there will be less hesitation over investing in a property as volatile as the Indian share market.
Paytm wanted the Paytm Paathshala to be a part of the array of Paytm’s offerings. The brief was to design an app made for learners by incorporating gaming elements that would push its users to improve consistently.
The content for the learning app consisted of textual courses and expert webinars. Apart from that, the user comfort factor was also to be considered.
While brainstorming for the app’s UI/UX designs, we were ensuring that the app would be in line with Paytm’s existing design system. So, the colors, button styles, and other components had to be similar to what its users are familiar with.
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We chose a light blue design theme that Paytm is recognized with. To differentiate different modules we used a monochrome color scheme around the blue hue. Moreover, to make lessons fun, we paired the visual elements with SVG animation. We ensured that the UI was smooth in order to make the user experience as enjoyable as it could be.
The application design offered easier and smoother navigation across different modules. As a part of the Paytm offerings, the platform uses elements that users are already familiar with hence garnering their trust. The content format-wise execution ensures that users can easily view and interact with it making it perfect for the gaming elements of the app
Apps are a great way to expand your business or help your audience learn more about your industry. Whether it is an e-commerce business or a small tutoring institution, offering their services on a mobile app allows businesses to reach a larger audience.
Do you have a mobile app idea for your business? Connect with us to know how we can help you to design a mobile app that integrates all your features without hindering the user experience.
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