RSH - JOY is an e-commerce brand offering a range of innovative, high-quality & affordable personal care solutions to people across the world. The company wanted to redesign its existing website to enhance its functions and make it more user-friendly, and navigable.
RSH - JOY wanted us to redesign the UI of their website with a simple approach to enhance user functionality and ease the navigation.
To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.
The project solely focused on UI design without incorporating any elements of UX research or UX design.
Though a thorough competitive analysis was not conducted, just the UI of a few competitors was analyzed to understand how the website should function.
Sitemaps were redesigned to gain higher usability.
UI moodboard, UI samples, and Icons and Illustrations were created to set the theme of the entire application. After client approval, UI screens were created for the application.
The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.