Redesigning to Enhance the
Functionality

RSH-Joy

Redesigning to Leverage Cricket World Cup 2023.

Overview

RSH - JOY is an e-commerce brand offering a range of innovative, high-quality & affordable personal care solutions to people across the world.  

Type

Web App
Mobile App

Service

UI Design

Duration

2 months

Business Type

B2B

Type

Mobile App

Service

UX/UI Design

Duration

8-10 weeks

Business Type

B2C

Project Overview

RSH - JOY is an e-commerce brand offering a range of innovative, high-quality & affordable personal care solutions to people across the world. The company wanted to redesign its existing website to enhance its functions and make it more user-friendly, and navigable.  

Problem Statement

RSH - JOY wanted us to redesign the UI of their website with a simple approach to enhance user functionality and ease the navigation. 

Objectives

  • Simplify the user interface to make it more user-friendly.
  • Enhance the navigation through UI modifications. 

Our Process

To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.

Process We Followed

The project solely focused on UI design without incorporating any elements of UX research or UX design.

Research

Though a thorough competitive analysis was not conducted, just the UI of a few competitors was analyzed to understand how the website should function. 

UX Designing

Sitemaps were redesigned to gain higher usability.   

UI design

UI moodboard, UI samples, and Icons and Illustrations were created to set the theme of the entire application. After client approval, UI screens were created for the application. 

Research

Competitive Analysis

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

UX Improvement

Site Map

The Sitemap was redesigned to improve the usability of the application.

UI Design

Typography

Color palette

Icons

Illustrations

UI Components

UI Screens

Hover

Old Design vs New UI Design

Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design

Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design