Redesigning to Enhance
User Experience

Sheetkraft

Redesigning to Leverage Cricket World Cup 2023.

Overview

Sheetkraft is a data integration and automation platform designed to streamline and optimize spreadsheet based processes in businesses. 

Type

Web App
Mobile App
Branding

Service

UX/ Research
UX Design
UI Design

Duration

5 months

Business Type

B2B

Type

Mobile App

Service

UX/UI Design

Duration

8-10 weeks

Business Type

B2C

Project Overview

Sheetkraft is a data integration and automation platform designed to streamline and optimize spreadsheet-based processes in businesses. The company wanted to re-design its portal for the Desktop and Mobile versions for their users to communicate more easily and have a simpler experience. 

Problem Statement

Sheetkraft wanted us to redesign its desktop and mobile versions of the website and make it more user-friendly to increase user engagement and retention.  

Objectives

  • Find loopholes & areas of improvement via UX Research.
  • Redesign the UX of the website to improve the user journey. 
  • Create an engaging UI interface to increase user engagement.

Our Process

To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.

Process We Followed

The project was divided into three phases, UX Research, UX designing, and UI design. We identified the target audience and recognized ways to position the product.

Research

A thorough user interview was conducted to identify gaps in the user journey. Based on the UX research, a feature list was created.

UX Designing

Wireframes were created to check how the experience would be on 
the portal.  

UI design

UI moodboard, and UI samples, were created to set the theme of the entire application. After client approval, a design system with two different themes namely, Light and Dark modes for Web and Mobile was created along with the UI screens. 

Research

User Interviews

The client wanted us to find the gaps in the current user journey. We needed to understand the features included in the mobile application.

UX Improvement

WireFrame

Based on the insights gained from the user research, the following wireframes 
were designed that laid the foundation for UI designs.

UI Design

Typography

Color palette

Icons

UI Components

UI Screens

Hover
Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design

Chaayos

Mobile App & Tablet / UX Design / UI Design

BlueEarth

Website / UX Design / UI Design