INDUSTRIES
/
Retail & E-commerce

Designing D2C Brand Experiences That Sell

As a D2C brand experience design agency with 16+ years of expertise, we create seamless brand and customer experiences that boost retention and repeat purchases.

Designing D2C Brand Experiences That Sell
OUR TRUSTED PARTNERs

Why Top D2C Brands

Partner with us

YellowSlice is a strategic UX/UI design partner that improves D2C brand experience by building loyalty and increasing customer satisfaction through data-driven design decisions.

01

Holistic Design

We prioritise every step in the customer journey from onboarding to checkout for a user-centric experience.

02

Retention

Our D2C Designs encourage repeat purchases through rewarding micro-interactions.

03

Customer Journeys

Designing flows that convert one-time buyers into loyal advocates.

04

Brand Identity

We ensure every user touchpoint reflects your brand promise and users' expectations.

05

Data

We thrive on data-led design decisions that reduce drop-offs and increase conversion.

06

Growth

We are trusted for increasing sales while reducing friction across platforms with user-centric D2C designs.

Proven Results for D2C Brands

We partner with D2C and E-Commerce brands to build user-centred experiences that measurably increase conversions, drive customer loyalty, and grow revenue.

30
%
Better First Impressions

First impressions are design-related. Aesthetics and usability shape buying decisions

75
%
Website’s Credibility

Credibility comes from design, which in retail influences trust and conversions.

16
%
Time Spent

Improved UI/UX design leads to time spent on the platform.

Fixing UI/UX Problems

in D2C Experiences

We know your customers are the most important asset to your business, and so we give them a strategic D2C experience that makes them loyal.

Confusing PDPs

Our strategic UX Writing helps to give clarity for the product to enable users to understand what they’re buying.

Inconsistent mobile UX

We always work with responsive design to stay aligned with user expectations.

Generic design

Our design approach helps to change your D2C brand experience to improve brand recall and differentiation

Clunky checkout

We keep it simple and short to streamline purchase journeys that prevent drop-offs and accelerate transactions.

Poor post-purchase UX

 Customer experience doesn’t end at checkout, we design follow-ups to build loyalty and repeat purchases.

Low Engagement

Our designers understand the use of gamification and Interactive features to boost conversions and sustained use.

Designing End-to-End

D2C Excellence

Trust our strategic approach to create branded customer experiences for your D2C digital product.

UX RESEARCH

Insight-Driven Research

All our D2C brand experience strategy is grounded in customer needs, not assumptions and expert insight.

UX/UI DESIGN

Conversion-Focused UI/UX

Design interfaces that simplify decisions, reduce cart leaks, and strengthen engagement.

CX & Service Design

Service Experience Mapping

Our solutions enhance every step of the customer brand experience with thoughtful design patterns.

Branding Identity

Powerful Brand Systems

We help you establish a consistent direct-to-consumer (D2C) visual identity that scales across all channels and devices.

Customer Stories

See why we’re not just a UI UX design company, they see us as a strategic partner to design an excellent D2C Brand experience.

The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in design that surpassed our expectations.

Kashyap Chaturvedula
Product Strategy

Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with out brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.

Yashwardhan Sharma
Deputy HR Manager

Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.

Ritesh Bhagat
Product Owner (Investment)

The team manifested their professionalism by always delivering on time. What stood out about Yellow Slice was their strong sense of teamwork.

Saurabh Sachdeva
Founder & Acting Coach

The team offered effective project management, timely deliveries, and outstanding responsiveness, agility, and creativity.

Nishiket Joshi
Manager

Yellow Slice Team demonstrated exceptional creativity, showcasing innovative solutions and designs for our Chaayos website. Their diverse skill sets were evident in the seamless functionality and user-friendly interface. I appreciate their strong sense of ownership, ensuring the timely completion of tasks with a proactive approach. Their team's readiness to tackle challenges head-on shows their commitment to delivering excellent service.

Mayank Malik
Senior Product Manager

We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.

Pradeep Thakur
Lead Designer

The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.

Anuradha Mulukutla
CEO

YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy.

Anirudh Agarwal
Co-Founder

“YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy. “

Krishav Kumar
Eclat Engineering
Circular logo with a large dark blue letter C enclosing a smaller red circle inside.
4.9/5.0

FAQs

Your common questions about our UX research services, answered.

What is D2C brand experience

D2C brand experience refers to how customers perceive and interact with your brand across every touchpoint. It starts from product discovery through social media, word of mouth or from the website, and it spans to post-purchase support like feedback, newsletters, discounts etc

A strong D2C brand experience design ensures consistency, builds trust, and differentiates your business in a crowded market. Without it, even great products suffer from cart abandonment, weak recall, and low loyalty.

Why do D2C brands need specialised brand experience design?

Unlike traditional retail, D2C brands own the entire journey. That means the PDP, checkout, customer service, and loyalty flows all reflect your brand.

That’s where a D2C brand experience agency comes in to ensure these moments are intuitive, emotionally resonant, and optimised for conversions. It’s the best strategy you can give D2C Brand.

What are some common challenges in D2C brand experience design?

D2C brands often face issues like:
- Confusing PDPs leading to cart leaks
- Inconsistent mobile UX
- Generic designs that fail to build brand recall
- Clunky checkout flows are causing drop-offs
- Weak post-purchase experiences that prevent loyalty

A strong D2C brand experience strategy addresses each of these problems systematically.

How do I know if my D2C brand experience needs improvement?

Look for red flags such as:
- High cart abandonment rates
- Increasing CAC but stagnant retention
- Customers not remembering your brand after purchase
- Drop-offs during checkout or mobile browsing
- Low repeat purchase rates

If these sound familiar, you need a D2C brand experience agency to audit and improve your journey.

How do you measure the success of a D2C brand experience strategy?

Success is measured through both quantitative and qualitative KPIs like:
- Conversion Rate
- Customer Retention Rate
- Net Promoter Score (NPS)
- Average Session Length & Duration
- Bounce & Abandonment Rates
- Click-Through Rate (CTR)
- User Satisfaction:
- Time on Task
- Repeat Purchase Rate
- Customer Lifetime Value (CLTV)
- Click/Scroll Heat Map
- AOV Rate
- Customer Retention