Get Evidence Over Design Instincts
Eye tracking reveals subconscious behaviour, turning interactions into signals that sharpen UX decisions across research, websites, and UI design.
Eye Tracking Session
Why Invest Now?
Eye tracking in UX design reveals subconscious behaviours, enabling our UX researchers to find and make human-centred UX solutions.
Identify usability issues quickly.
Quantify attention across critical flows.
Reveal distraction and dead zones.
Improve content placement and hierarchy.
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Eye-tracking Session
Insight-Led Process
Our eye tracking helps you measure and analyse where users look on the screen and observe their reactions and attitudes as they navigate the digital experience.
Fixations
We observe where users spend a long time looking at the product and schedule meetings to discuss the issues they encounter.
Saccades
We track scanning patterns and speeds to evaluate the readability and comprehension of the content and features.
Pupil Dilation
We watch for subconscious emotions or slight changes in pupil size, which can indicate an emotional change.
Heatmaps
This is an important part that helps us cross-examine the recordings obtained from the eye-tracking session.
Aftercare
We provide stress-free testing environments for authentic and accurate data collection and representation.
Result collation
We aggregate data across the test metrics and provide an expert report and recommendations for next steps.
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What You Get
Eye Tracking Session Benefits
Our eye-tracking usability testing delivers reliable, industry-standard research backed by advanced analytics and precise hardware.
Advanced visual information processing
A high-level explanation of what each eye-tracking visual and recording means to your product
Eye-tracking gadget
We provide Industry-standard hardware that ensures precision for usability testing and eye-tracking on websites.
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Industry Standard Report
We’ll benchmark our findings against enterprise-grade eye tracking solutions used across global industries.
Industry-Informed
Eye Tracking Sessions
The eye-tracking in our user research adapts to your sector, delivering precision insights to maximise usability, trust, and performance.
Let’s identify friction in complex transactions and strengthen trust through secure, intuitive UI design.
We simplify workflows and enhance multi-user productivity using eye-tracking usability testing.
We can boost engagement with data-driven insights into student and teacher interactions.
Map shopper attention to optimise navigation, product placement, and checkout conversions.
Validate Designs Using Eye Tracking Insights
Customer Stories
See why we’re not just a UI UX design company; they see us as a strategic partner to their team.
The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in design that surpassed our expectations.
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Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with out brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.
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Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.
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The team manifested their professionalism by always delivering on time. What stood out about Yellow Slice was their strong sense of teamwork.
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The team offered effective project management, timely deliveries, and outstanding responsiveness, agility, and creativity.
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Yellow Slice Team demonstrated exceptional creativity, showcasing innovative solutions and designs for our Chaayos website. Their diverse skill sets were evident in the seamless functionality and user-friendly interface. I appreciate their strong sense of ownership, ensuring the timely completion of tasks with a proactive approach. Their team's readiness to tackle challenges head-on shows their commitment to delivering excellent service.
We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.
The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.
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YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy.
“YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy. “
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FAQs
Find quick answers to help you understand how UX audit services can benefit your business and improve your user experience.
Eye tracking for websites reveals where users spend the most attention and what they skip altogether. For example, it can show whether a call to action is overlooked, whether navigation elements are confusing, or whether the content hierarchy doesn’t align with user expectations.
With this insight, designers can restructure layouts, reposition content, and optimise interfaces for higher engagement, better accessibility, and increased conversion.
Unlike surveys or interviews, which are subjective, eye tracking provides objective, quantifiable evidence of real behaviour. It eliminates biases, reduces reliance on self-reporting, and allows teams to make research-driven decisions.
It is even better to combine it with usability testing and other qualitative methods, as eye tracking provides a complete overview of the user experience.
We make it simple to get started with us! We provide end-to-end services, with industry-standard eye-tracking gadgets, advanced data processing, and expert analysis.
So if you want to run eye tracking for websites, prototypes, or digital products, we’ll guide you through planning, testing, and translating insights into actionable UX design strategies.
See Beyond Clicks, Use Eye Tracking
Leverage eye tracking for websites to detect hidden friction, enhance navigation, and validate usability with real user insights.
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