Usable products start with UX Research
Transform user understanding into experiences that delight, engage, and retain with our UX research service.
What is UX Research?
It is your roadmap to meaningful innovation; grounding decisions in real user insights to craft human-centred experiences that drive business impact.
Why It Matters
Gain User Insight
It is your roadmap to meaningful innovation; grounding decisions in real user insights to craft human-centred experiences that drive business impact.
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Foster Loyalty
Satisfy your audience with products that fit their real needs.
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Accelerate Success
Launch with confidence, knowing what works.
Reduce Friction
Optimise every interaction for ease and simplicity.
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Gain Market Edge
Understand users better than your competitors.
Understand Users
Strategic Research
We’re your strategic partner in bringing your idea to life through UX research services that fuel smarter design, faster iteration, and measurable growth.
UX Audits
Our UX research service starts by identifying where users get stuck and why.
Usability Testing
Test the experience and satisfaction before investing in development
User Interviews
Hear directly from users to inform your next product decision.
Eye Tracking
Our UX Research service helps you see your design through your users’ eyes.
Competitive Benchmarking
Benchmark your UX against industry standards to gain a competitive edge.
Strategic UX Research
Across All Industries
We do not have a one-size-fits-all approach. They’re strategic, contextual, and we're built to deliver impact where it matters most.
Our UX Research service uncovers trust gaps and simplifies friction in onboarding, KYC, loans, and compliance flows.
We analyse how multiple users interact with complex tools and dashboards to map simple workflows that enhance functionality and efficiency.
Our UX Research service explores engagement gaps, learning friction and gamification techniques to help both learners and educators.
Our strategic UX research service shows what drives conversion, trust, and repeat purchases.
Validate ideas early to build what users actually need.
Identify usability issues early and prevent costly fixes.
Boost engagement and retention through behaviour insights.
Partners
Who Trust Us
Real Impact, Real Results.
Read our client stories on the real-world impact and the stronger product outcomes of our design strategy.
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Chaayos
Redesigned POS and Chaayos app to boost user retention.
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Shoonya
Augmont
Your product deserves more than guesswork
Customer Stories
See why we’re not just a UI UX design company; they see us as a strategic partner to their team.
The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in design that surpassed our expectations.
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Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with out brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.
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Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.
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The team manifested their professionalism by always delivering on time. What stood out about Yellow Slice was their strong sense of teamwork.
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The team offered effective project management, timely deliveries, and outstanding responsiveness, agility, and creativity.
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Yellow Slice Team demonstrated exceptional creativity, showcasing innovative solutions and designs for our Chaayos website. Their diverse skill sets were evident in the seamless functionality and user-friendly interface. I appreciate their strong sense of ownership, ensuring the timely completion of tasks with a proactive approach. Their team's readiness to tackle challenges head-on shows their commitment to delivering excellent service.
We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.
The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.
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YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy.
“YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy. “
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Ideas, Insights And Interfaces
Stay ahead with Yellow Slice’s expert insights on UI/UX design, user behaviour, emerging trends, and strategies that drive impactful, research-led digital experiences
FAQs
Your common questions about our UX research services, answered.
UX Research is the process of understanding user behaviours, needs, and pain points through qualitative and quantitative methods. As a strategic UI/UX Design Company, UX Research forms the foundation for creating user-friendly, high-impact products that drive business results.
With 16+ years of expertise as a leading UI/UX Design Company, Yellow Slice combines empathy-driven research with business-focused strategy. Our research doesn’t just inform design, it reduces guesswork, improves usability, and aligns your product with real user expectations.
Our UX Research services include UX Audits, User Interviews, UX Testing, and comprehensive Research Reports. As a UI/UX Design Company, we ensure every research insight translates into actionable improvements for your product, brand, and business.
UX Research uncovers user needs, while UX Design translates those insights into intuitive product experiences. Both are essential, and a top UI/UX Design Company like Yellow Slice integrates these seamlessly for better outcomes.
Look for a UI/UX Design Company with a strong research foundation, proven industry experience, and the ability to turn user insights into meaningful product strategies. Transparency, research methodologies, and past case studies are key factors to review.
Every project starts with understanding your business goals, current challenges, and user needs. As a research-driven UI/UX Design Company, we map your product journey, identify gaps, and design a research approach that delivers clarity and impact.
We provide actionable research reports, UX audits, user personas, journey maps, and usability testing results. As your strategic UI/UX Design Company, we ensure these deliverables align with your product vision and business KPIs.
Our mobile-first approach, strategic UX Research, and intuitive product strategies have positioned us as a trusted UI/UX Design Company for mobile apps that deliver results. We simplify complex user journeys and create experiences that drive engagement and growth.
Ready to Unlock User Insights?
Understand your users. Design what works. Let's get started.
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