INDUSTRIES
/
Fintech & Banking

Building Trust in Fintech Products

Partner with a strategic design consultancy focused on creating seamless and trustworthy fintech experiences that are aligned with BFSI regulations.

Building Trust in Fintech Products
OUR TRUSTED PARTNERs

Why Top Fintechs

Partner with us

Our strategic UX in fintech drives conversions, builds trust, and simplifies even the most complex tasks for users.

01

Trust and Security

We build trust for users in every product with a secure and compliant fintech UX design.

02

Business Growth

Data-backed UX decisions for better ROI and increased conversion.

03

Fintech UX Research

Deep understanding of fintech user behaviour and fintech Products.

04

Regulation and Compliance

We design fintech UX that complies with RBI, SEBI and other international regulations.

05

Gamification

We utilise gamification techniques to enhance user retention and improve their overall experience with your product.

06

Emotional Sensitivity

Financial matters can trigger users, so we design to set a positive mood at all touch points.

Numbers that Show Value

We design fintech UX that delivers measurable business results across acquisition, retention, compliance, and customer satisfaction.

11.2
%
Customer retention

Improved UI/UX design leads to a noticeable increase in customer retention.

40
%
Brand Trust

Clear, secure, and intuitive fintech experiences helped strengthen user trust in the platform.

100
+
BFSI Clients

Fintech-focused UI/UX capabilities helped expand adoption across banks and financial institutions.

Our Strategic Solutions

For Fintech UX

Having worked with 100+  BFSI clients, including Bajaj Finserv, Axis Bank, ICICI Bank, BDO, and Augmont, we help you simplify complex financial flows through strategic UX Design.

Poor Onboarding Experiences

We redesign onboarding journeys using fintech UX design best practices to improve activation and retention.

Responsive Design

With design systems and interaction mapping, we ensure consistency across platforms, dashboards, and mobile apps.

Trust

UX design in fintech builds perceived security; our work increases confidence, clarity, and user transparency.

Cybersecurity

We strategically follow a cybersecurity approach to fintech UX design.

Fintech Literacy

We utilise microcopy and UI elements to educate users on data handling, consent, and privacy.

Low Conversion Rates

Through targeted fintech UI/UX services, we identify friction points that hinder your growth and fix them

Strategy-Driven

Fintech UX Design

Fintech business leaders trust our strategic design for insight, structure, and creativity to solve for real outcomes.

UX RESEARCH

User-Centred Research

We begin with qualitative and quantitative UX research to understand fintech user behaviour, needs, and friction.

UI/UX Audits

Heuristic & UX Audit Services

Our detailed UX audits reveal gaps, inefficiencies, and usability issues in your existing product experience

Stakeholder Engagement

Collaborative Prototyping

We co-create with stakeholders, translating research into wireframes, flows, and prototypes for rapid iteration.

Usability Testing

Continuous Validation

Through usability testing and feedback loops, we refine fintech UX until it aligns with user intent.

Customer Stories

See why we’re not just a UI/UX design company, they see us as a strategic UI/UX design partner.

The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in design that surpassed our expectations.

Kashyap Chaturvedula
Product Strategy

Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with out brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.

Yashwardhan Sharma
Deputy HR Manager

Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.

Ritesh Bhagat
Product Owner (Investment)

The team manifested their professionalism by always delivering on time. What stood out about Yellow Slice was their strong sense of teamwork.

Saurabh Sachdeva
Founder & Acting Coach

The team offered effective project management, timely deliveries, and outstanding responsiveness, agility, and creativity.

Nishiket Joshi
Manager

Yellow Slice Team demonstrated exceptional creativity, showcasing innovative solutions and designs for our Chaayos website. Their diverse skill sets were evident in the seamless functionality and user-friendly interface. I appreciate their strong sense of ownership, ensuring the timely completion of tasks with a proactive approach. Their team's readiness to tackle challenges head-on shows their commitment to delivering excellent service.

Mayank Malik
Senior Product Manager

We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.

Pradeep Thakur
Lead Designer

The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.

Anuradha Mulukutla
CEO

YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy.

Anirudh Agarwal
Co-Founder

“YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy. “

Krishav Kumar
Eclat Engineering
Circular logo with a large dark blue letter C enclosing a smaller red circle inside.
4.9/5.0

FAQs

Your common questions about our UX research services, answered.

Why do I need a specialised UX for my fintech product?

Fintech products handle complex tasks like money transfers, investing, and credit scoring. These processes must feel simple, safe, and intuitive to the user. A specialised fintech UX design ensures regulatory compliance, builds trust, and improves retention by reducing friction in critical user journeys.

General UX practices won’t account for those emotional, behavioural, and legal considerations that are unique to fintech product design.

What are the key UX laws and cognitive principles applied in fintech UX design?

At Yellow Slice, we are very particular about industry-specific designs, and so we consider cognitive load, risk aversion, and user trust psychology. These laws help us design experiences that are both compliant and confidence-boosting.

At Yellow Slice, we are very particular about industry-specific designs. We use design principles to increase conversion rates, better user engagement, and lower support costs in banking, lending, trading, insurance and other fintech domains.
- Jakob’s Law
- Hick's Law
- Peak-End Rule
- Law of Progressive Disclosure
- Law of Conservation of Complexity

What should a fintech UX case study include?

A strong fintech UX case study should show:
- The business challenge (e.g. low onboarding completion)
- Research process (interviews, heuristics, behaviour tracking)
- UX design iterations
- Measurable impact (like reduced churn, higher NPS, etc.

At Yellow Slice, our fintech case studies go beyond UI; we highlight how UX solved complex strategy and compliance problems.

What is the biggest UX challenge in fintech today?

Despite the numerous fintech products available in the market, there are still lingering problems in the industry that require further innovation.
The key problems include:
 1. Balancing Simplicity with Complexity
 2. Layered Regulatory Requirements
 3. Overwhelming Data Visualisation
 4. Disjointed API Integrations
 5. Unclear Edge Case Handling.
 6. Inconsistent Trust Signals
 7. Over-simplification of Crucial Tasks

How does fintech UX design impact customer retention?

In fintech, trust is currency. A poor experience like long onboarding, confusing and stressful KYC process, failed payments, etc, can lead to abandonment. This is why the expertise of I/UX Professional is very important to build trust through seamless navigation, quick resolution, and contextual support. This leads to stronger onboarding, increased usage, and lower churn.