Make Your Brand Speaks Louder
Great brands don’t just happen. Our UX strategy designs them with the services that bring them to life.
What is Brand Strategy and Design?
Like a lighthouse, user experience branding guides brands toward what customers seek and how they connect.
Why It Matters
Design delights users.
Stop hoping, start shaping. Brand and UX strategy build clarity, direction, and lasting loyalty.
.svg){kind=icon}
Boost Recognition: Shape memorable identities
Craft a brand story that connects and stays top-of-mind.
.svg){kind=icon}
De-risk
Positioning
Align vision with market needs and avoid missteps in identity.
Improve Consistency: Stay coherent
Unified messaging and visuals across every touchpoint.
.svg){kind=icon}
Market Expansion
Maintain consistent user experience branding as you grow or pivot.
Brand Story
That's Unforgettable
Our brand and UX strategy specialists uncover audience truths to craft compelling narratives that foster trust, deepen loyalty, and enhance your market presence.
Brand Discovery Workshops
Collaborative sessions with teams to uncover vision, values, offerings, challenges, and ambitions.
Competitive & Audience Insights
Analyse competitors, cultural shifts, and customer behaviours to reveal white-space and loyalty drivers.
Brand Positioning & Narrative
Craft your promise, purpose, and differentiation with a clear vision, mission, and values framework.
Architecture & Portfolio Strategy
Define brand, sub-brand, and product structures for clarity in hierarchy, naming & relationships.
Tone of Voice &
Messaging
Shape how your brand speaks with personality-driven guidelines, ladders, and dos & don'ts.
.svg){kind=icon}
Strategic Brand Blueprint
A detailed document integrating business, culture & trends in a future-proof brand guide.
A brand without a strategy is a ship without a compass.
Design without meaning gets lost in execution.
Strategy lays the foundation for confident and consistent growth.
Brand-driven
Across All Industries
We don’t just define brands, we architect meaning, build narratives, and carve positioning that lasts beyond your sector’s unique challenges.
Building trust and empathy by shaping clear, human-centred narratives that guide patients and professionals alike.
We simplify complex financial journeys with intuitive, secure, and compliant designs
Positioning innovation with clarity and purpose, turning complex capabilities into brands people trust and adopt.
Defining distinct brand voices that cut through clutter, spark desire, and nurture lasting consumer loyalty.
Partners & Clients
Who Trust Us
Is Your Brand Ready to Make Waves?
Customer Stories
See why we’re not just a UI UX design company; they see us as a strategic partner to their team.
The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in design that surpassed our expectations.
.avif)
Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with out brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.
.avif)
Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.
.avif)
The team manifested their professionalism by always delivering on time. What stood out about Yellow Slice was their strong sense of teamwork.
.avif)
The team offered effective project management, timely deliveries, and outstanding responsiveness, agility, and creativity.
.avif)
Yellow Slice Team demonstrated exceptional creativity, showcasing innovative solutions and designs for our Chaayos website. Their diverse skill sets were evident in the seamless functionality and user-friendly interface. I appreciate their strong sense of ownership, ensuring the timely completion of tasks with a proactive approach. Their team's readiness to tackle challenges head-on shows their commitment to delivering excellent service.
We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.
The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.
.avif)
YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy.
“YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy. “
.avif)
Ideas, Insights And Interfaces
Stay ahead with Yellow Slice’s expert insights on UI/UX design, user behaviour, emerging trends, and strategies that drive impactful, research-led digital experiences.
Machine Learning inDesign
The day we all once thought was fiction has arrived. The age we spoke as if it were a million miles away. Its definitely a boon for all of us. I presented a small talk on Machine Learning in Design.(cause everyone is talking about it.) I cover majorly technology that is around designed.
FAQs
Get answers to questions about partnering with us as your strategic design partner, or contact us at
info@yellowslice.infor specific queries
A brand strategy defines your story, values, and promise, while design brings it to life. It’s not just a logo or tagline, it’s the soul of your business. Together, they create a cohesive identity that customers recognise, trust, and fall in love with across every touchpoint.
Absolutely. Without it, you’re a voice lost in the noise. With it, you’re the brand people remember, recommend, and return to. A clear strategy and design create differentiation, build trust, and make your business more than just a product; it becomes a movement.
CX is how customers experience your brand in real time, while strategy shapes the story, tone, and direction. Think of CX as the stage performance and brand strategy as the script. Together, they transform ordinary interactions into meaningful and memorable journeys.
Yellow Slice uncovers what your brand stands for, how it should sound, and how it should move hearts. We dig deeper than visuals. Then we design experiences that align vision with execution, making your brand not just seen but felt, trusted, and remembered.
Ready to Create Brand Strategy
Understand your users. Design what works. Let’s get started.
Good design starts with Sliced Newsletter
Subscribe to the Sliced newsletter and get the best of research, UX writing, product psychology, CX, and design systems, right in your inbox.
