For all we know, AI has become one of the most crucial aspects of the world of design. While there was some resistance from the field initially, today, a vast majority of stakeholders have come to understand the value that AI brings, and hence designers as well ui/ux design agencies have become more appreciative of the role of AI.
And it isn’t just the power of AI that is bringing about a radical change, slowly and steadily, other tools such as Machine Learning, Deep Learning, Virtual Reality, Augmented Reality as well as Mixed Reality are also making their way into the world of design!
But, what does all this truly mean for the design industry? To what extent will this insurgence of AI affect businesses and their offerings? And will AI just be a complementing asset, or will prove to be capable of mimicking human behavior?
Well, we’re just about to find the answers to all of the above questions and more!
Artificial Intelligence Design Tools
One of the most impressive aspects of AI is its capability to produce hundreds and thousands of design variations within an exceptionally short frame of time. All that a designer needs to do is input a base design, and an array of colours that resonate with the brand’s ethos and capture the imagination of the audience.
AI Design Tool Example
One of the leading examples, when such a tool worked wonders for a brand, is that of Nutella. Once the AI tools were fed with basic details including some basic patters and colours, it could cough up a whopping 7 million unique designs – each a different version of Nutella’s graphic identity. The brand used them on 7 million distinct jars in Italy. The result? Each of the 7 million jars were sold out within a month’s time.
AI’s Assistance in 3D Designs
Virtual Reality and Augmented Reality are all set to rule the coming future, and not just with respect to the gaming and entertainment industry. VR and AR will also have a lasting impact on travel, adventure, and other industries which require modelling and molding such as architecture, manufacturing, technology and many more.
All of this will largely depend on AI’s design capabilities. While engineers and designers will input the basic details, the onus of offering variations, enabling 3D models for experiential learning and improvements, and incorporating changes on the go will lie on Artificial Intelligence.
Right from speeding up processes to reducing costs to a large extent for all businesses involved – AI will do it all!
Enhanced Efficiency of Design Process through AI
As discussed above AI has all the requisite qualities needed to enhance the design process and its overall efficiency.
Right from speedy design prototyping built on basic sketches to making use of established UI components for creating designs that are in line with the brand’s design systems and ethics.
AI Efficiency Example
To understand the true level of efficiency it can bring along, we can easily look at Airbnb, and the way AI helps it generate design components that are derived from hand-drawn wireframe sketches.
Personalization of Design Elements through AI
In the highly global world that we live today, localization and personalization are becoming key to wooing the target audience. Whether it is about creating graphics in multiple languages, or about localization of banners, AI plays a major role in accomplishing these large-scale tasks.
AI’s ability to rapidly produce such graphics or banners ensures that the designer can simply carry out some minor adjustments and approve or reject the designs with a single click is not only all empowering but certainly transformational for the world of customization.
AI Design Element Example
A great example of the same would be the way Netflix ensures that each viewer is shown thumbnails that are personalised such that they catch the viewer’s attention, on a regular and frequent basis. Simply put, through the use of AI, Netflix essentially makes the experience of choosing what to watch next far more convenient for the end user.
Artificial Intelligence In Design – More Like Augmented Intelligence
While the role of AI in the design industry will be massive, we still have a long way to go. Hence, it is crucial to managing our expectations, at least for the time being. At present, more than anything else – AI will help augment the optimization and speed in the world of design and will augment the creativity of designers at large. To simply imagine that it would take over the industry as a whole would be far-fetched, and may not be possible in the foreseeable future.
Hence, both designers as well as business owners ought to consider AI as nothing more than a helping hand in enhancing the eventual user experience as well as maneuvering algorithms.
Is AI Capable to Mimic Human Intelligence?
For all we know, Artificial Intelligence in Design is nothing but a cluster of mathematical processes, that make use of the exponential computing power in a bid to deliver quicker, more accurate results – whether in the form of designs, operational functions, or enhanced representations.
That said, without the expertise of a professional and an optimal level of input from humans, AI cannot possibly achieve its designated goals. Regardless of how well-developed Artificial Intelligence becomes, it will almost always rely on human intelligence for critical thinking, innovation and more importantly, understanding a brand’s ethos.
While AI combined with Machine Learning and Deep Learning is fast mimicking clerical and administrative intelligence, it is far from doing the same for creative fields. Artificial Intelligence at best, can and will enhance the ability of humans in terms of speed, efficiency, and cost-effectiveness.
We hope that you now know all about the role of AI in the design industry, and have a much clearer understanding of how it is far from taking over the design industry! After all, when it comes to understanding a business, and carving a path for its future only professional designers and developers have the capacity to gain the requisite insights and use them in the most optimal manner possible.
Artificial Intelligence In Design – Your Questions Answered!
How is AI Used in Design?
The use of Artificial Intelligence in Design helps in the creation of multiple designs in a faster, and effectively inexpensive manner. It all becomes possible due to AI’s inherent ability to process vast amounts of data and recommend design variations and adjustments at lightning-fast speeds. This impressive collection can then help designers pick the designs that best suit the project requirements and digital algorithms, making everyone’s work easier, faster, and arguably more efficient.
Will Artificial Intelligence Replace Designers?
While Artificial Intelligence in Design has come to play a crucial role in the field of design, it can only complement a designer’s core ideas. Simply put, it can prove to be a helping hand for the designers, but in no way can it take the place of designers.
AI combined with deep learning can only use the data that is offered to it to create variations, but it is simply doesn’t have the required level of creativity to curate something from scratch.
That said, AI can surely be of immense assistance to designers when it comes to doing the legwork, and a vast majority of mundane tasks, such as trying various colour combinations, patterns, and other variations of a design, again as an extension to their innate creativity.