Your One-stop Digital Gold Solution
Augmont's digital solution to trade in Gold easily and securely.
industry
Services Provided
PLATFORMS
BUSINESS TYPE
Overview
Augmont’s B2B2C platform is designed to simplify gold transactions for businesses, making it easier for jewellers, agents, and partners to serve their customers.
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Trading in Gold
A platform to connect jewellers with Customers.
Many jewellers have missed out on opportunities to trade due to the unorganised market system, a solid client portfolio, and ineffective methods for transacting in gold.
The Method Behind magic
Our Strategic Design
We use our STEP process: Soak, Think, Execute, and Proof. This project illustrates this flow, beginning with UX Research that informed strategic UX Design, ultimately leading to impactful UI Design.
Decoding the Ecosystem
A 360° View
We began with a thorough exploration, analysing the competitive landscape and existing user experience. In-depth interviews with target users informed our next steps.
Build Trust and Transparency
Augmont build trust with hesitant users by being transparent about fees and ensuring secure transactions. Regular updates on security can instil confidence.
Diverse Investment Choices
Augmont explore options for investment products with better returns, including innovative schemes.
Jewellery Education
Augmont offered educational resources on gold jewellery, covering making charges and optimizing purchases for investment. This helps users make informed buying decisions.
India gold
A fintech platform that offers a convenient and efficient way for individuals to access gold loans through digital means also offers flexible repayment options.
- Their standout features are the incorporation of gamification elements to enhance user engagement, and user-friendly calculators to simplify trading processes.
- It boasts its app to be the most secure by partnering with banks for vault security.
Rupeek
An Indian fintech company that provides gold-backed loans to individuals through a unique model for obtaining loans by pledging their gold jewelry as collateral.
- Their on-demand home or office visits for gold loans, differentiate them from the competitors by unique and customer-centric experience.
- Particularly notable for their introduction of specialized variations and additional loan features to attract customers with specific requirements.
Opportunity
We linked the café app to the POS, ensuring customised orders flow smoothly and reduce errors.
Core problems
- The already existing sections of the app including Gold+, Gold Loans, and asset management were experiencing a lack of quality users, leading to lower conversion and revenue.
- The app was facing a decline in conversion because of its highly complex and multi-step app processes.
- Difficult navigation, and an outdated and unappealing interface lead to poor user experience and ultimately lead to poor user traffic and engagement.
Key Opportunities
- We have introduced several useful features for a digital gold app including a round-off feature, and a product as a target feature to attract more quality users.
- We have simplified and reduced the steps for several of their processes, including onboarding to make it user-friendly.
- The user experience of the app was improvised with the use of appealing illustrations and trendy icons.
Architecting Experience
From Insights to Frameworks
We crafted the user experience for the cafe app, defining prioritised features, intuitive task flows, and clear wireframes. The POS redesign required a new features list, comprehensive task flows, logical navigation, a sitemap, and robust wireframes for seamless interaction.
Our Solution
Access to data
We designed a franchise feature that allows both clients to have access to crucial data for easy decision making.
A comprehensive platform for Gold trade
Robust features, such as client and portfolio management, provide the jeweller with real-time information.
Data and Security Compliance
A security system to ensure the client's safety and hold them accountable for any damage.
Form Meets Function
Designing Engaging Interfaces
After completing the UX design process, we transitioned seamlessly into the next step: UI Design. We gave Augmont a look that matched the value it gave while adhering to brand visual language.
Success story
See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.
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Talk to Us Today!
Let’s explore how our creative expertise can transform your product into a human-centric and innovative solution.
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