hamara mall

Making Everyday Shopping Effortless for an E commerce Platform

Bajaj Hamara Mall is an ONDC platform (Open Network for Digital Commerce). It lets you explore online shopping for electronics, appliances and groceries from top brands and sellers. It offers a unique shopping experience where you can discover a wide range of products with easy EMI plans and zero down payment on selected products.

industry

Retail & E-commerce

Services Provided

Brand Strategy & Design

PLATFORMS

Responsive Web App

BUSINESS TYPE

B2B

Overview

The project goal was to build a Hamara Mall Mobile app & Desktop website, through a modern and professional app with a user-friendly interface and experience.

THE Challenge

Enhancing Discovery within an E-Commerce Platfor 

Turning a Broad Marketplace into an Intuitive Shopping Journey

Bajaj Humara Mall brings together a wide range of product categories: sports, kids’ toys, home & kitchen, bookstore, health & wellness, beauty, stationery, and pet care. Along with this there’s also brand-based shopping, daily deals, trending-in-your-city sections, and e-gift cards.

With so much to explore, the challenge was to improve product discoverability and highlight high-impact elements like sale banners and offers. This ensured users could smoothly create profiles, add items to cart, raise support requests, and complete checkout without friction. The major challenge was the tight project timeline and a large number of screens.

our Approach

The Method Behind Magic

Our Strategic Design

Using the STEP (Soak, Think, Execute, Proof) process we designed the experience to make sure everything that the platform had to offer is visible at glance. Be it the “Price of the Day,” trending products, sale banners, etc.
Interactive ad-format previews were adopted to bring attention to offers and promotions. The entire flow, from profile creation to cart and checkout, was streamlined to reduce friction, even within complex content structures.

Decoding the Ecosystem

A 360° View

Our research focused on how users browse large e-commerce catalogues, discover deals, and move from exploration to purchase. We studied how users interact with categories, brand filters, trending sections, and offers to understand decision-making patterns and friction points.

Core problems

Overloaded category and offer sections reduced product discoverability.
Important promotions like sales and trending items lacked strong visual prioritisation.
Friction in profile creation, cart flow, and checkout increased drop-offs.

Key Opportunities

Strengthen visual hierarchy to surface deals, categories, and trending products faster.
Create clearer browsing paths across categories and brand-based shopping.
Simplify end-to-end shopping flows from profile creation to checkout and support.

Solution

Discoverability-First Navigation

Users can explore categories, brands, trending items, daily deals, and sale banners with ease. Clear entry points help users find what they want faster.

Executed in Cycles

The project was delivered in cycles to handle independent components such as category browsing, offers, checkout, support flows, and profile management, allowing focused testing and iteration for each module.

Emotion-Led Shopping Journey

We designed the journey to feel exciting during discovery, reassuring during checkout, and supportive during post-purchase interactions like help requests and tracking.

Form Meets Function

Designing Engaging Interfaces

We took 3 months & 560 hours of effort to create 119 screens for the Bajaj Humara Mall project. Isometric illustrations were integrated to lend a polished, engaging look to the interface. The visual system balanced aesthetic appeal with functional clarity, even within a tight project timeline.