Croma Store Experience

Croma Store Experience Case Study: Transforming Retail Shopping with the Internet of Things (IoT)

Here’s how Yellow Slice’s UI and UX designs helped transform the face of retail shopping for Croma users with the help of the Internet of Things (IoT).

  • Croma by TATA Enterprise


  • Task

    Product and Web Design

  • Services

    UX & UI Design


Project Duration:

You have to admit, shopping is more fun when you can experience products in real-time. While some products can be tried and tested before buying, not all of them can be. That is when digitization and the Internet of Things can become helpful.

When Croma first thought of the concept for their retail store, they wanted Yellow Slice to design the UI and UX for it.

About Croma

Croma is an online electronics retail store chain under Infiniti Retail Limited, a subsidiary of the TATA Group. Since its launch in 2006, it has now started manufacturing electronic items under its brand name.

Croma is known for its out-of-the-box thinking to give amazing buying experiences to its customers. Making the brick-and-mortar retail store interact with its customers was one of the ideas that Croma came up with.

Problem Statement

Croma wanted us to design an interactive UI for store screens that will allow its customers to interact with the products and experience them live.

The Croma stores are in plan to go beyond shopping and buying. A simple store that offers more by allowing its customers to interact with the stores using their mobile phones. The project uses the Internet of Things (IoT).

Designing the Solution


To start the project, we needed to simplify our understanding of how we were going to achieve this feat.

We started by creating hypothetical user personas of the target buyers and store visitors.

User Persona


Based on the user personas created, we created a storyline for each character and linked them with a product from the Croma Store.



Video Shooting

With the storyboard for each character ready, it was time to shoot the videos for them.

After editing and post-production, it was time to create a user flow to define how users will go from signing up to purchasing or interacting further with the store items. It also helped with smoother navigation.

User flow



Once the design and development were done, the final testing for the platform was done. The entire process was made known to the customers via a video. The video was also a platform of interactivity for the visitors.

Here’s a part of it.


The in-store interaction experience was unlike anything that any brand had created before in India. As a design consultant agency, we were truly excited to be a part of this creative process.

The platform allowed its users to connect with products they saw on the store shelf. It gave them the life-like experience of the product to make better purchasing decisions.

Do you have such a revolutionary project in mind? We will be happy to help. Call to schedule a consultation and we will tell you all about how we can help your vision take shape with our UI and UX design solutions.

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