Client Brief

A voluntary insurance purchasing platform. For Individuals working in organisations/ corporates who have insurance needs.

Marsh wanted us to integrate a B-2-C model into their already established B-2-B model. We talked to many stakeholders, especially from the business and operations department, and ran workshops. These workshops helped us collect data to form strategies for the next step.

Brand Values

We got to the base of understanding how the organisation works, defining process flow and procuring pre-requisite data. It smoothened and automated the flow of the form-filling process.

After defining tasks and moving on from the Think stage, we focussed our execution product-wise. We took health insurance first. Since Marsh has a limited range of policies, it was easy to customise plans for the users. The user can opt for a basic plan or add additional benefits from other advanced policy plans. Then we started to work on its wireframe and UI in addition to a design system. On its optimal performance, the portal launched eventually.