Designing end- to-end media localisation
We simplified how businesses discover and access end-to-end localisation services, from dubbing and subtitling to translation and post-production
industry
Services Provided
PLATFORMS
BUSINESS TYPE
Overview
Native Ninja is a content localisation service provider that helps users accomplish a plethora of tasks like dubbing, subtitling, etc.
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Simplifying Localisation Journeys
To improve conversion and retention rates with a responsive design
We redesigned the user journey to make localisation services easier to understand, compare, and access through clearer workflows, transparent pricing, and trust-building experiences .
The Method Behind Magic
Our Strategic Design
We restructured user journeys, created wireframes for clarity, and implemented transparent design patterns that encourage repeated use.
Impact
Native Ninja was one of the five startups selected to demonstrate their solutions and applications at FICCI Frames 2024, a massive media and entertainment event held in March, and it received positive feedback.
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Decoding the Ecosystem
A 360° View
Here are the key usability challenges we identified during the UX audit and while designing the UX. There's also these corresponding opportunities to address through structural, navigational, and trust-building design improvements.
Our UX audit revealed key usability gaps and opportunities to improve navigation, simplify localisation, and build user trust.
. Increase lead generation by 3x.
. Simplify the localisation process through an intuitive interface.
. Improve user retention by addressing safety concerns.
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Gamification
Users wanted to celebrate progress, not just check off goals.
Feedback
They valued visual progress tracking and meaningful feedback.
Designing for Motivation
Daily affirmations, progress visuals and rewards keep motivation alive.
India gold
- Apple Journal prioritises privacy and intuitive journaling over community or gamification.
- Me+ inspires self-reflection through affirmations and minimalist design.
Rupeek
- Fabulous gamifies daily routines with rewards to sustain continued use.
- Gratitude nurtures consistency through journaling streaks.
- Manifestie and EnVision combine immersive experience, visualisation and sound cues for mindfulness.
Core problems
- Difficult Collaboration: Users struggled to collaborate efficiently on existing platforms.
- Streamline Task Flows: Design clear, intuitive flows for user success and faster actions.
- Lack of Clear Plans: Users wanted pricing plans but found none to guide decisions.
Key Opportunities
- Simplify UX Structure: Organize UI to make services easy to understand and act upon.
- Trust Issues on Platform: Lack of confidence led to low retention and lead conversions.
- Enhance Trust Signals: Introduce safety features and clear UX to improve confidence.
Building the Experience
Turning Insight into Frameworks
We redefined Native Ninja’s user journey, simplifying how teams collaborate and manage localisation projects across platforms.
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Solution
Service requirements stated
A holistic approach was taken to define an accurate service requirement, including languages and AI/Human intervention.
Industry pricing
plans
We proposed the pricing patterns in line with industry standards.
Safety features were implemented
We have implemented safety features in the website to help it gain the trust of the users.
Form Meets Function
Designing Engaging Interfaces
The new UI unified Native Ninja’s visual identity with user-friendly layouts and modern accessibility standards.
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Success story
See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
From strategy to execution, Yellow Slice demonstrated outstanding design expertise and accountability. Their proactive communication and focus on quality ensured a smooth and successful engagement.
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