Designing Access to Localisation Services
We restructured user journeys, created wireframes for clarity, and implemented transparent design patterns that encourage confidence and repeat use.
industry
Services Provided
PLATFORMS
BUSINESS TYPE
Overview
Native Ninja is a content localisation service provider that helps users accomplish a plethora of tasks like dubbing, subtitling, etc.
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Navigating complexity
To improve conversion and retention rates with a responsive design
Native Ninja offers content localisation services like dubbing and subtitling. We partnered to redesign their digital platforms to simplify workflows and enhance usability.
The Method Behind Magic
Our Strategic Design
To ensure a smooth project flow, we adhere to the STEP process, an acronym representing Soak, Think, Execute, and Proof. Beginning with UX Research, the UX design case study progresses to strategy and concludes with impactful UI.
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Decoding the Ecosystem
A 360° View
Here are the key usability challenges we identified during the UX audit and while designing the UX. There's also these corresponding opportunities to address through structural, navigational, and trust-building design improvements.
Personalisation Without Complexity
We found that most wellness apps overload users with features without connecting emotionally.
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Simplifying Flow
Existing products offered helpful features without an intuitive and clear user journey
Gamification
Users wanted to celebrate progress, not just check off goals.
Feedback
They valued visual progress tracking and meaningful feedback.
Designing for Motivation
Daily affirmations, progress visuals and rewards keep motivation alive.
India gold
- Apple Journal prioritises privacy and intuitive journaling over community or gamification.
- Me+ inspires self-reflection through affirmations and minimalist design.
Rupeek
- Fabulous gamifies daily routines with rewards to sustain continued use.
- Gratitude nurtures consistency through journaling streaks.
- Manifestie and EnVision combine immersive experience, visualisation and sound cues for mindfulness.
Core problems
- Difficult Collaboration: Users struggled to collaborate efficiently on existing platforms.
- Streamline Task Flows: Design clear, intuitive flows for user success and faster actions.
- Lack of Clear Plans: Users wanted pricing plans but found none to guide decisions.
Key Opportunities
- Simplify UX Structure: Organize UI to make services easy to understand and act upon.
- Trust Issues on Platform: Lack of confidence led to low retention and lead conversions.
- Enhance Trust Signals: Introduce safety features and clear UX to improve confidence.
Architecting Experience
From Insights to Frameworks
We redefined Native Ninja’s user journey, simplifying how teams collaborate and manage localisation projects across platforms.
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Our Solution
Service requirements stated
A holistic approach was taken to define an accurate service requirement, including languages and AI/Human intervention.
Industry pricing
plans
We proposed the pricing patterns in line with industry standards.
Safety features were implemented
We have implemented safety features in the website to help it gain the trust of the users.
Form Meets Function
Designing Engaging Interfaces
The new UI unified Native Ninja’s visual identity with user-friendly layouts and modern accessibility standards.
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Success story
See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
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Stop Guessing. Start Designing.
See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
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