marsh

Simplifying Employee Benefits Enrolment for Marsh, a Global Insurance Leader

Headquartered in New York, Marsh is a subsidiary of Marsh McLennan. It is an insurance broking and risk advisory agency with its presence across 130 countries. Their services include industry-focused broking, claim advocacy & consulting.

Helping Marsh with risk finding and mitigation in businesses

industry

Insurance & Risk Advisory

Services Provided

UX Research

UX/UI & Digital Product Design

PLATFORMS

Responsive Website

BUSINESS TYPE

B2B → B2C

Overview

Marsh India offers employee health & benefits services for its corporate and organisational clients. BenefitMe is an initiative within the same vertical to simplify the employee enrolment process. This initiative will also allow the employees of these organisations to access crucial information about the benefits they receive.

THE Challenge

Helping Employees with Awareness about Benefits from the Organisation

Marsh aimed to integrate a B2C model into their already established B2B model. The portal will be used by individuals who wish to purchase insurance policies directly from Marsh India instead of going through the formalities of their organisation.

our Approach

The Method Behind magic

Our Strategic Design

We followed our STEP (Soak, Think, Execute, Proof) process. We got to the base of understanding how the organisation works, defining process flow, and procuring pre-requisite data. It allowed us to understand the flow of the form-filling process for all the organisational clients of Marsh and their employees.

Decoding the Ecosystem

A 360° View

UX researchers at Yellow Slice conducted stakeholder workshops with employees from the business and operations department. This process enlightened us about their pain points and expectations, which eventually led us to form strategies for the design process.

Core problems

Lack of a centralised method to view, compare, and enrol in the employee benefits plan.
An unclear user journey made it hard for users to complete the action.
Non-linear, scattered information about policy enrolment is hard to comprehend for users.

Key Opportunities

Created an intuitive user journey so that users can move through a structured process to enrol themselves in the plan.
Enable plan customisation, starting with a base policy and layering in additional benefits to give users meaningful control over their coverage.
Without stopping at just design, we designed a dynamic design system to ensure consistency and scalability, making the design future-proof.

Architecting Experience

From Insights to Frameworks

Our research findings were translated into structured flows and frameworks that formed the backbone of the BenefitMe portal. By mapping out the enrolment journey end-to-end, we ensured every design decision was grounded in real user needs and organisational workflows.

Our Solution

Intuitive Information Structure

The information structure is organised in a way to help users find the necessary features and data right away.

Clarity Through Clean UI

Whereas the clean user interface enables users to view and understand the information with greater ease, ensuring informed decisions.

Form Meets Function

Designing Engaging Interfaces

The primary color used for Marsh is a deep navy (#002C77), which anchors the visual identity with authority and credibility. It is complemented by a teal accent (#00A8C8) that adds energy. The complementary palette of slate grays (#37424A, #435465) brings balance and structure.

Slate Pro was chosen as the typeface to reinforce a clean look. Iconography follows a dual approach: detailed, colour-backed icons and simpler grey line icons for functional UI elements. Illustrations lean into a warm, people-first style set against the deep navy.