What are your areas of focus as a leading UI/UX Design company in India?

Being one of the top-notch UI/UX design company with a highly experienced team, we tend to focus more on the research process in every particular industry for any given project with data-driven design decisions.

How to choose the right UI/UX design company for the startup? What are the things I should consider before finalizing it?

A definitive objective is to guarantee your website can furnish its users with the most worth conceivable as flawless experience as could be expected. Thus, you anticipate your UI/UIX Design agency to be similarly as productive, cutting, and client-focused as far as plan and UX. To get decent ROI in the digital sphere, you need both a great product and a great design. To understand every bit in detail, Refer: Why Startups Should Partner With UI/UX Companies

What branding the part of your UI/UX services?

Yes, we do branding as part of our UX UI design projects. We're a user experience agency, and that means that branding is always an integral part of our UX/UI design projects. We work on brand design in different phases: Brand understanding and research, Defining brand design strategy and brand positioning.

Project Overview

To create a cutting-edge Digital NBFC that offers a platform to obtain credit against Securities/Shares.

Challenge

The main objective of this project is to raise awareness among a wider audience about getting credit against securities/shares, as people are not familiar with such financial practices.

Objectives

To develop a responsive design for their mobile application.

To construct the website from inception.

Execute branding initiatives to increase awareness of the project’s offerings.

Our Process

To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.

Process We Followed

The project was divided into three phases, UX Research, UX designing, and UI design. We identified the competitors and recognized ways to position the product for users.

Competitive Analysis

A comprehensive competitive analysis helped us find the gaps in the user journey. We also identified which features can be included in the web & mobile application.

Smallcase

Small Case provides investment services to fit every kind of “Case.” It provides opportunities for individuals and businesses to start and grow their Clients’ financial portfolios.

Features

They collaborate with finance industry experts to teach and empower users unfamiliar with investment.
They have options for different kinds of investors and investment plans, from newbie to expert, from short–term to long–term.
They have impressive backgrounds of positive reviews and testimonials, which have built social proof and validation.

Dhan Lap

Dhan Lap is a fintech platform that provides loans against personal financial instruments like mutual funds and stock to individuals and businesses in India.

Features

Timely transfer of funds to customers with the availability of video call verifications.
They help their customers to manage their assets and grow their portfolios till repayment of the loans.
They have a relatively lower interest rate and processing fee, making them suitable for customers on a budget.

50 Fin

50 Fin is a fintech focused on digitalizing the borrowing and lending process to avoid the hassle of paperwork.

Features

They provided analytical features to help the users with financial calculations like interest rates and amounts.
They boast 100% digital interactions in the lending process and no paperwork involved.
They are working with significant asset and portfolio management companies to broaden their scope of service.

Volt Money

A fintech that provides instant loans to retailers inform of overdrafts and term loans with low interest rates & flexible EMIs.

Features

They use AI to check their credit scores, assess and mitigate their risk, and make the best lending decisions.
The disbursement process is swift and easy to satisfy their customer's needs.
Users have options that fit their financial needs for both borrowing and repayment.

Research Findings

PROBLEMS

Awareness about Neoble

There is no awareness about Neoble and getting credit against securities. The app is part of the strategy to spread the word about Neoble out to the market.

Cluttered Interface associated with Fintech

Many fintech websites are expected to have clumsy and cluttered interfaces, so we wanted to make sure this didn't happen with Neoble.

Trust Issues

Fintech’s peculiarity is that it deals with people's hard-earned money, and it will be difficult for users to approach any website or brand for financial transactions.

SOLUTIONS

Alleviated Trust issues

We understand the role of finances and have implemented structures to enhance Neoble’s credibility in the user’s mind, including well-designed Testimonials and a FAQ section.

Clean interface

We designed a clean and calm interface that follows the brand identity. This would help the brand announce its noble intentions to its prospective audience and reduce their fears of financial crimes.

Task Flow

Inferences from UX research led us to create intuitive user task flows.

Sitemap

Based on the task flows, we organized the information structure to improve navigation and make the user experience more enjoyable.

Wireframes

The wireframes suggest how we planned to organize the information on each web page.

UI Design

We created two UI samples that aligned with the theme. After the client's approval, we created icons, animations, and other UI elements to design the website user interface.

UI Screens

Hover

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