Neoble

Integrated Digital Wealth Platform for Financial Credit

A professionally managed fintech platform enabling Mutual Fund investments.

industry

Fintech & banking

Services Provided

UX Research

UX/UI & Digital Product Design

PLATFORMS

Mobile app and responsive website

BUSINESS TYPE

B2C

Overview

With over 7,000 schemes, Neoble is poised to create a cutting-edge Digital NBFC that provides a platform for obtaining credit against Securities/Shares.

THE Challenge

Bridging Tech and Trust

Designing Investor’s Digital Journey

To raise awareness among a wider audience about getting credit against securities/shares, as people are not familiar with such financial practices.

our Approach

The Method Behind Magic

Our Strategic Design

To ensure a smooth project flow, we adhere to the STEP process, an acronym representing Soak, Think, Execute, and Proof. Beginning with UX Research, the project progresses to strategy and concludes with impactful UI.

Decoding the Ecosystem

A 360° View

Before we start designing UX/UI design we conduct UX research, analysing competitors and uncovering user journeys to find key platform features.

Clarity Through Simplification

The UX audit revealed complexity and low awareness around loans against securities, highlighting the need for simplified information and clearer user flows.

Four screenshots of application interfaces highlighting issues: error on invalid wallet, inconsistent input fields, unclear first step.

Seamless Financial Understanding

Design solutions focused on making complex financial concepts easy to understand through structured content and intuitive layouts.

Dashboard interface of a tool named bidhive showing SMA Register with options to filter by date range, status, customer, priority, and columns, and a toggle switch labeled 'Define as demo data'.

Key Themes Identified

Finance Feels Uncertain

Users experience hesitation and anxiety while navigating unfamiliar financial products as they can be intimidating.

Green disposable cup of tea labeled 'Chaayos' placed on a red coaster, surrounded by lemongrass, ginger slices, cinnamon, and mint leaves on a wooden table.

Neoble Shaping Decisions

Neoble influenced users’ confidence in choosing loans against securities.

Three chai frappe drinks topped with whipped cream and sprinkled toppings, labeled Caramel Frappe, Dark Chocolate Frappe, and Magic Frappe on a wooden table with chai tea glasses and spices.

Using Neoble Platform

Users experience a clear, reassuring, and trustworthy financial journey.

Hand holding a brown disposable cup outside a café with green-framed windows and people sitting at tables.

Direct Competitor

Small Case provides investment services to fit every kind of “Case.” It provides opportunities for individuals and businesses to start and grow their Clients' financial portfolios.

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They collaborate with finance industry experts to teach and empower users unfamiliar with investment.
They have options for different kinds of investors and investment plans, from newbie to expert, from short-term to long-term.

InDirect Competitor

Dhan Lap is a fintech platform that provides loans against personal financial instruments like mutual funds and stock to individuals and businesses in India.

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Timely transfer of funds to customers with the availability of video call verifications.
They have a relatively lower interest rate and processing fee, making them suitable for customers on a budget.

Core problems

There is no awareness about Neoble and getting credit against securities. The app is part of the strategy to spread the word about Neoble out to the market.
Many fintech websites are expected to have clumsy and cluttered interfaces, so we wanted to make sure this didn't happen with Neoble.
Fintech’s peculiarity is that it deals with people's hard-earned money, and it will be difficult for users to approach any website or brand for financial transactions.

Key Opportunities

We understand the role of finances and have implemented structures to enhance Neoble’s credibility in the user’s mind, including well-designed Testimonials and a FAQ section.
We designed a clean and calm interface that follows the brand identity. This would help the brand announce its noble intentions to its prospective audience and reduce their fears of financial crimes.

Building the Experience

Ideas Transformed into Strategic Plans

The Neoble platform was redesigned with clear information architecture, intuitive user flows, and robust wireframes. Improved navigation empowered users to understand financial actions efficiently and make confident decisions.

Our Solution

Built from the Ground Up

We built the website from the ground up, focusing on structure, functionality, and user experience.

Responsive Mobile Design

A seamless, adaptable design was developed to ensure an optimal experience across devices.

Strategic Branding Initiatives

We executed targeted branding efforts to boost awareness of Neoble’s offerings in the market.

Form Meets Function

Designing Engaging Interfaces

Insights from UX research guided the creation of seamless, intuitive user task flows. Quicksand font was chosen, complemented by blue-toned shades like dark blue, teal, and lavender. These colours evoke trust, an essential quality for fintech applications.

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