Building a Social Media Experience for NOMM users
Nomm is a social media platform which is aiming to create great opportunities for users, content creators and marketing agencies.
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Overview
NOMM Social is an active social media company based in Barnet, Greater London. It aims to reinvent and democratise social media by emphasising user value and creator empowerment.
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Reimagining Social Engagement
Designing Experiences That Inspire & Retain
NOMM wanted a social media product that could compete with established platforms like Instagram by delivering a better user experience, higher engagement, and meaningful value for both creators and everyday users.
The Method Behind Magic
Strategic, Structured UX & UI
To ensure that the project flows smoothly towards completion, we follow the STEP process which is acronymous to Soak, Think, Execute, and Proof.
The project was divided into three phases, UX Research, UX designing, and UI design. We identified the competitors and recognised ways to position the product.
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Decoding the Ecosystem
A 360° View
A comprehensive competitive analysis helped us find the gaps in the user journey. We also identified which features can be included in the web & mobile application.
Low Discoverability
Identified low content reach and engagement due to lack of discoverability, limited content optimisation tools, and absence of relevance-based tagging.
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Lacked Collaborative Features
Mapped gaps in retention and interaction flows, highlighting the need for better community discovery, content surfacing, and in-app collaboration mechanisms.
Users wanted increased visibility
Users expressed a need for features that increase visibility of their content, such as trending tags, polls, filters, editing options, and reminders before posting.
Lack of monetisation strategy
Participants valued community-driven engagement, wanting easier ways to discover people, join communities, view followed content, and earn through promotions and in-app monetisation features.
Designing for Motivation
Daily affirmations, progress visuals and rewards keep motivation alive.
A global social networking platform offering a diverse range of features, from personal profiles to business pages, fostering online communities and interactions.
- Facebook stands as a globally trusted brand by adopting a two-way following mechanism for private accounts and one-way for public accounts.
- Standout feature is the targeting capabilities of Facebook ads with detailed analytics about the target audience.
Instagram is a global social media platform that enables users and businesses to create, share, and discover visual content, fostering community engagement and digital interactions at scale.
- Instagram boasts safety by implementing features like reporting posts and comments and setting accounts as public or private.
- Particularly notable for its higher engagement rate which is 70% higher than Facebook and its follower growth rate is 9% compared to Twitter’s 0.11%.
Core problems
- The major challenges faced by content creators were low traffic and inadequate revenue distribution.
- 70% of the users lean towards Facebook and Instagram because of their specific user-engaging features.
- 80% of content creators or consumers didn’t rely on social media as it tends to become inauthentic with increasing no of fake followers.
Key Opportunities
- We designed a platform where the lion’s share of the revenue is split between the content creators for their content and consumers for their data used.
- Features like the suggested list of NOMM users, posting reminders, auto upload, and in-built notifications were incorporated.
- We incorporated techniques like incentivized Identity verification, and a view of authentic human engagement to identify fake/ inauthentic followers.
Architecting Experience
From Insights to Frameworks
We organised key flows around user behaviour patterns, ensuring creators and users could navigate the platform effortlessly, access features intuitively, and engage without confusion.
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Our Solution
Clear Content Discovery Paths
Navigation and feed structures were redesigned to highlight relevant content, suggestions, and trending topics, making exploration feel natural and rewarding.
Empowering Creator Tools
Functional task flows were crafted to help content creators upload, manage, and promote content with confidence.
User-Centred Messaging & Interaction
Screen layouts and terminology were refined to reduce cognitive load, making participation and platform interaction easier for first-time users.
Form Meets Function
Designing Engaging Interfaces
We created a visual system that reflected NOMM’s vibrant and community-driven identity. For typography, we used Inter, a Gen Z–friendly font that balances modern expression with strong legibility.
The colour palette was built around red, green, and yellow as primary colours, supported by teal blue and yellow as secondary accents.
Icons were designed in yellow and teal blue to complement the overall palette, while UI components such as toggles were crafted to feel intuitive.
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Success story
See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
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See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
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