Offside

Redesigning Engagement for Offside, A Cricket Fan Platform

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industry

Enterprise & SAAS

Services Provided

UX/UI & Digital Product Design

PLATFORMS

Mobile app

BUSINESS TYPE

B2C

Overview

Offside is a digital news and community platform designed for cricket lovers. It offers mini-games, match updates, fan interactions, and opinion sharing, especially tailored around major events like the Cricket World Cup.

THE Challenge

Elevating User Engagement

Turning a Static Cricket Experience into a Dynamic, Entertaining Ecosystem

Offside’s existing web and app design had usability gaps and lacked visual consistency, which affected how users interacted with core features such as content discovery, community participation, and mini-games. The objective was to elevate the platform to better meet user expectations and leverage high traffic during key cricket events.

our Approach

The Method Behind Magic

A Learner-Centric Design Strategy

To ensure a smooth project flow, we adhere to the STEP process, an acronym representing Soak, Think, Execute, and Proof. Beginning with UX Research, the UX design case study progresses to strategy and concludes with impactful UI.

Decoding the Ecosystem

A 360° View

Examining POS interfaces, speaking with users and CREs, and studying competitors highlighted friction points, driving recommendations for retention and repeat engagement.

Clear & Guided Content Journeys

The UX audit revealed friction in content discovery and feature prioritisation. Users found it difficult to identify key sections such as match updates, mini-games, and discussions. The experience lacked a clear starting point, leading to drop-offs and missed engagement opportunities. Content flows were restructured to feel intuitive and easy to navigate.

Streamlined Engagement & Interaction Flows

Task flows were refined to help users move seamlessly between match content, mini-games, and community interactions. Interaction prompts, CTAs, and visual indicators were introduced to guide users toward active participation at the right moments.

Key Themes Identified

Fast Access Fuels Engagement

Users wanted quick access to live matches, trending topics, and interactive features without unnecessary navigation.

Visual Cues Drive Action

Respondents preferred a clear visual hierarchy that highlighted what was live, trending, or interactive, reducing cognitive effort.

Community Enhances Experience

A structured and predictable experience encouraged users to share opinions, react to content, and return to the platform during matches.

Reddit’s “best” sorting algorithm ensures that high-quality discussions rise to the top, based on user engagement.
AMA sessions provide an opportunity for direct interaction between fans and cricket personalities.
User-created cricket subreddits allow for specialized discussions on specific teams, players, or tournaments.

In-depth player and team statistics provide detailed insights and analysis.
Live ball-to-ball commentary offers real-time match updates and storytelling.
Integration with other media platforms, covering news, updates and reviews, etc.

Core problems

Difficulty in finding a comprehensive platform that covers a wide range of sports and provides reliable and up-to-date information.
Limited opportunities to connect with like-minded individuals and engage in discussions about various sports.
Overwhelmed by the amount of content available, making it challenging to filter out what is relevant and interesting across multiple sports.

Key Opportunities

Strengthen content discovery paths.
Users' use of social media to express opinions and connect with like-minded people.
Users who use social media to stay informed on the latest news, trends, scores and any other relevant information. Highlight community and interactive features.

Architecting Experience

From Insights to Frameworks

We designed interactions around intuitive navigation, clear hierarchy, and engaging wireframes to enable quick access to key features such as match updates, community feeds, and games.

Solution

Improved Navigation

Simplified menus and clearer feature paths help users quickly find content and interact with the platform. It was done for first-time users to increase user retention.

Content Centric UI

Prioritised match updates, fan posts, and interactive sections to keep users engaged. A holistic approach was taken to attract the World Cup audience to leverage the traffic.

Branding & Visual Language

A refreshed visual system aligned with the energy of cricket culture during events like the World Cup, with vibrant colours, consistent typography, and dynamic UI elements.

Form Meets Function

Designing Engaging Interfaces

We created UI components that supported both visual appeal and usability, from iconography to typography. For typography, we used the font “Inter”. For the colour palette, we used the teal blue colour as the primary.

Success story

See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.

Yellow Slice significantly enhanced the user engagement and customer retention for our Offside app. The daily comments on the app skyrocketed by 5x, indicating a substantial increase in user interaction and retention. I was impressed by Yellow Slice's engagement throughout the project and their overall adherence to timelines. Their contribution has undeniably elevated our app's performance and user satisfaction.