A simple platform for Equipment Leasing
A digital design that simplifies machinery leasing and management for industrial users.
industry
Services Provided
PLATFORMS
BUSINESS TYPE
Overview
Origa’s vision was to become the one-stop solution for every industrial leasing need — from acquisition to maintenance
Navigating Complexity
Turning Challenges Into Breakthroughs
Users found it difficult to locate relevant machines or access support due to scattered information, a lack of structure, and limited post-purchase support.
The Method Behind Magic
Our Strategic Design
We used our Unique STEP Process to create a scalable and customer-centric system for the platform with Personalised features like service tracking and machine wishlists, ensuring users stayed informed at every stage of their leasing journey.
.avif)
.avif)
.avif)
Decoding the Ecosystem
A 360° View
We combined competitor insights and persona research that simplified the leasing process and increased user trust in the Origa service.
Personalisation
Simplified flow between machine discovery and inquiry submission.
.avif)
Hierarchy
We recommended a unified content placement, consistent layout hierarchy, and CTAs for easier navigation.
.avif)
Simplified navigation
Streamlining form validation will reduce drop-offs.
Customer Service
Users lose trust after delayed maintenance responses.
.avif)
Unified Platform
They found value in a centralised support and a live tracking system. They were not able to find a one stop solution for all his equipment needs.
.avif)
Lack of Credibility
A lack of a company with credibility that will act as a one stop solution for them as far as their equipment needs are concerned, from acquiring, documentation & installation of the machinery, to after sale services.
.avif)
Market Standards
Needs to evaluate if the machinery meets standards, and compare options (new/refurbished/upgradation) along with their financing options. Also had to be cautious about sharing too much information before finalising a decision.
Indirect Competitors
- There is a Strong online presence and a broad directory network for product discovery.
- They offer 24/7 support and efficient documentation processes.
direct Competitors
- Provides flexible, collateral-free machinery loans tailored to business needs.
- Provides expert guidance for information on best financing options. There are users who have limited knowledge about leasing and are not able to find a company that will loan them.
Core problems
- Poor navigation, unclear leasing details, and weak post-purchase support.
- Limited guidance, low product discovery and weak follow-up touchpoints.
Key Opportunities
- Introduce personalised features like wishlists, service notifications, and guided onboarding.
- Build loyalty through transparency and quick assistance.
Architecting Experience
From Insights to Frameworks
We designed an experience and suggested features like contextual menu which enables the user to access more real estate. Paid DMs were introduced that can help users earn money via DMs.
Solution
Customer Portal Integration
We built a dedicated space for customers to raise queries, track service requests, and get timely updates.
Smart Notifications
We added reminders for service schedules and maintenance follow-ups to enhance reliability.
A Sense of Community
Users can join different communities and share their content and connect with like minded people.
Form Meets Function
Designing Engaging Interfaces
We gave two options for UI design. The first one presents a modern and minimalistic design
with a light color theme and clean sans-serif typeface. We used Poppins for the font. For primary colours we used purple, beige and black. For secondary colours we used black, white and grey. With soft curved corners rounding out the edges of various UI elements adds a touch of warmth and approachability.
Success story
See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.
.avif)
“Yellow Slice Team is highly receptive to our feedback and implemented it seamlessly. The level of professionalism was exceptional, including Senior Management - Kishor & Sunny, actively involved throughout the process - proactively engaging, addressing concerns and ensuring smooth escalation management even during ongoing projects “
More Like this
.avif)
Talk to Us Today!
Let’s explore how our creative expertise can transform your product into a human-centric and innovative solution.
Good design starts with Sliced Newsletter
Subscribe to the Sliced newsletter and get the best of research, UX writing, product psychology, CX, and design systems, right in your inbox.
