Orion

Your path to a smart Travel

A digital MVP that helps travellers create and manage their perfect travel itineraries with ease.

Boosted Feature Discoverability

industry

Travel

Services Provided

UX Research

UX/UI & Digital Product Design

PLATFORMS

Responsive Website

BUSINESS TYPE

B2C

Overview

Orion is built to take the stress out of travel planning. It is an MVP Product that helps travellers to plan their itinerary, with minimal effort.

THE Challenge

Navigating complexity

Turning Challenges Into Breakthroughs

Planning trips should be exciting, not exhausting. Orion needed a simplified system that keeps users focused on one thing and offers the right features to create a complete travel plan.

our Approach

The Method Behind Magic

Our Strategic Design

To ensure a smooth project flow, we adhere to the STEP process, an acronym representing Soak, Think, Execute, and Proof. Beginning with UX Research, the UX design case study progresses to strategy and concludes with impactful UI.

Decoding the Ecosystem

A 360° View

Before designing Orion, we conducted extensive research to understand how travellers currently plan their trips. The goal became clear: to simplify and make travel planning enjoyable.

Key Themes Identified

Understanding Travel Habits

We spoke with frequent travellers who shared frustration about “decision fatigue.” They wanted platforms that saved time, not demanded it.

Green disposable cup of tea labeled 'Chaayos' placed on a red coaster, surrounded by lemongrass, ginger slices, cinnamon, and mint leaves on a wooden table.

Feedback That Drove Design

User responses shaped our focus on minimal inputs, fewer clicks, more outcomes. This guided our approach to keep the experience lightweight yet fulfilling.

Three chai frappe drinks topped with whipped cream and sprinkled toppings, labeled Caramel Frappe, Dark Chocolate Frappe, and Magic Frappe on a wooden table with chai tea glasses and spices.

Designing for Motivation

Daily affirmations, progress visuals and rewards keep motivation alive.

Hand holding a brown disposable cup outside a café with green-framed windows and people sitting at tables.

Indirect Competitors

Analysing Industry PatternsWe studied travel websites and apps that prioritised sales over user experience. This confirmed Orion’s direction: focus not on transactions, but on simplicity and user control.

Efficiency and Ease

Most users valued efficient, fast itinerary creation over overwhelming options or upselling features. Focusing on creating the perfect itinerary is enough to turn users into customers.

Core problems

Users were tired of complex forms and scattered information.
Too many CTAs distract from the goal of itinerary creation.
Users struggled to find an app focused purely on planning, not bookings.

Key Opportunities

Create a lightweight MVP that puts clarity before content.
Introduce guided user flows that turn multi-step planning into a single intuitive process.
Use clean visuals and reduced clutter to keep users focused and relaxed while building their travel plan.

Architecting Experience

Turning Insight to Frameworks

Our UX design process prioritised simplicity and purpose, creating only the flows necessary to help travellers plan, view, and save itineraries with ease.

Our Solution

Focus on Simplicity in UX

We focus on easy navigation through well-planned content placement and simple design elements.

Minimalism in Design

Minimalist design is not outdated; we used it to make the Orion website less cluttered and focus on users' essential travel needs.

Less input from Users

Since features were merged to allow for the efficient planning of their travel, easily and early.

Form Meets Function

Designing Engaging Interfaces

UI design was comprehensive enough to align with user flows and features, creating a lively theme that adds emotion and immerses users in a vacation mode.

Please Select a Project to showcase its video(if you putted the URL in the "Project CMS") or if none is selected then this section will be hidden on published site.