Shoonya

Designing a Zero - commission trading app

A zero-commission trading and investment platform designed for beginner and experienced investors.

increase in usability

Designing a Zero - commission trading app

industry

Fintech - Trading Platform

Services Provided

UX Research

UX Design

UI Design

UX Writing

PLATFORMS

Responsive Web Application, Mobile Application (iOS & Android)

BUSINESS TYPE

B2C

Overview

A human-centred redesign of a trading platform focused on usability, performance, and trust in a competitive fintech market.

Bull-headed figure wearing a suit with financial charts in the background, symbolizing bullish market sentiment.

Person holding smartphone displaying a stock market chart with candlestick patterns and volume bars.

Desk with two computer monitors displaying financial data, stock charts, and an annual report, accompanied by a keyboard and mouse.

A wristwatch displaying a glowing 3D holographic line graph with a rising trend.

Smiling man in white shirt sitting at desk with multiple monitors showing stock market charts.

Digital 3D illustration of a bullish bull with financial stock chart data in the background.

THE Challenge

Simplifying complex trading workflows

Turning Challenges into Breakthroughs

Simplifying complex trading workflows while ensuring speed, reliability, and clarity for both novice and experienced investors

our Approach

The Method Behind magic

Our Strategic Design

A structured, user-first design approach guided by research, usability insights, and iterative execution through the STEP framework.

Impact

By prioritising customisation, the app delivered a more relevant and enjoyable experience.

Hand holding smartphone displaying cryptocurrency price chart with $3,812.57 value, and person using laptop in the background.

Businessman in suit holding tablet with glowing AI chip icon and digital stock chart overlay.

Multiple computer screens displaying financial and data analysis charts in a dimly lit room.

Decoding the Ecosystem

A 360° View

We studied user behaviour, market expectations, and competing fintech platforms to identify usability gaps and opportunities for differentiation.

Customisation via Mobile App

UX Audit revealed a lack of personalisation in orders, which synced smoothly with the POS system.

Four screenshots of application interfaces highlighting issues: error on invalid wallet, inconsistent input fields, unclear first step.

Customisation via Mobile App

UX Audit revealed a lack of personalisation in orders, which synced smoothly with the POS system.

Key Themes Identified

User-Friendly Interface

Ensure a simple, intuitive interface with smooth navigation for both beginners and experienced traders.

Portfolio Management

Enhance Shoonya’s portfolio tools to help users track performance, manage assets, and consolidate investments easily.

Customisation and Personalisation

Offer personalised settings, custom dashboards, and tailored recommendations to help users customise their experience and optimise their investment journey.

upstox

India's first broker to offer free Tick-by-Tick powered NSE Charts for NIFTY F&O trading.

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Upstox offers a news feed of stocks and funds in your portfolio & Watchlist where users can stay updated on what is happening in the stocks they are interested in.
The in-app switch lets you seamlessly transition between an investor and trader profile. This lets you meet your long-term investing goals and active trading needs within one app.

Groww

Groww claims to be India's No.1 Stock Broker, trusted by more than 10 Million active investors. It offers products for investing, trading, and payments.

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Comparing mutual funds allows users to select funds of their choice and compare them with their annual returns, their holdings, fund details, etc., with a graph showing a visual comparison.
Groww provides pre-approved loans based on credit score and portfolio, with no paperwork or pre-closure charges.

Understanding Market Alternatives

Analysed fintech platforms and payment apps to identify gaps, features, and opportunities for differentiation.

Core problems

Complex trading workflows reduce platform adoption for beginners.
Limited personalisation and portfolio management lower user engagement.
Technical issues during market surges impact reliability and trust.

Key Opportunities

Simplify interface and trading flows for faster onboarding.
Offer customised dashboards and portfolio management tools.
Build trust with transparent, zero-commission features and educational content.

building Experience

turning Insights to Frameworks

Our UX design translated research insights into intuitive task flows, sitemaps, and wireframes for seamless usability.

Flowchart showing user interaction with Shoonya App including steps for login using PIN, biometric enablement, and forgot pin process.

Multiple mobile screens showing a financial app interface with features like account setup, mobile verification, stock trading, alerts, reports, and privacy policy.

problems

Hidden Fees

Many platforms charge hidden fees and fail to clearly communicate pricing, reducing user trust.

Difficult Language

Complex terminology discourages beginners, making trading confusing and less engaging on fintech platforms.

Inefficient Portfolio Management

Lack of personalised portfolio tools lowers loyalty and makes managing investments cumbersome for users.

Solution

Intuitive Dashboard Design

Customisable dashboards provide clear market insights, portfolio tracking, and simplified navigation for both beginners and experts.

Streamlined Trading Workflows

Optimised order flows reduce errors, save time, and make complex trades easier to execute confidently.

Beginner-Friendly Guidance

UX writing and educational content simplify terminology, supporting informed decisions and building user trust.

Mobile app screens showing stock market data including stock prices, market depth, financial ratios, shareholding patterns, balance sheet, and profit & loss statements.

Form Meets Function

Designing Engaging Interfaces

UI design combined aesthetics and usability, creating visually appealing interfaces that guide users effortlessly through trading tasks.

Typography chart displaying two font families: Bricolage Grotesque and Figtree, each showing uppercase and lowercase alphabets, numbers, and six weights labeled Light, Regular, Medium, Semi Bold, and Bold.

Color palette with eight rectangular swatches showing hex codes #082F25, #EFA145, #DEFFE6, #424242, #EFEFEF, #D17800, #6CE890, and #ABCEB7.

A collection of 40 orange and black line icons including search, shopping cart, lock, plus, arrows, check marks, phone, and calendar symbols on a white background labeled 'Icons'.

UI components showing stock tools icons, AI-driven stock predictions, value research rating, top gainers graphic with bull and upward arrow, yearly bar chart, industry icons, buy and sell stock order buttons, HDFC Bank stock summary, and market navigation menu.

Success story

See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.

We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.