URA Creator

Your Companion for a Better Life

A lifestyle app that helps users plan better, stay motivated, and live intentionally.

industry

Medtech

Services Provided

UX Research

UX/UI & Digital Product Design

PLATFORMS

Mobile Application

BUSINESS TYPE

B2C

Overview

We designed URA Creator to simplify personal wellness and goal achievement. It’s built for anyone seeking structure, motivation, and emotional balance in their day-to-day life.

THE Challenge

Navigating complexity

Turning Challenges Into Breakthroughs

People juggle endless to-dos and tasks yet forget self-care and goals. The challenge was designing an experience that balances productivity with personal well-being.

our Approach

The Method Behind Magic

Our Strategic Design

We used our STEP process — Soak, Think, Execute, Proof — to conduct research and empathetic design, transforming complex routines into guided, intuitive workflows that nurture productivity and well-being.

Decoding the Ecosystem

A 360° View

Our research covered competitors and users to decode what drives habit formation and sustained engagement in digital wellness tools.

Personalisation Without Complexity

We found that most wellness apps overload users with features without connecting emotionally.

Software interface showing a scheduling calendar with a highlighted prompt box instructing to add employees to the account.

Simplifying Flow

Existing products offered helpful features without an intuitive and clear user journey

Dashboard interface of a tool named bidhive showing SMA Register with options to filter by date range, status, customer, priority, and columns, and a toggle switch labeled 'Define as demo data'.

Key Themes Identified

Gamification

Users wanted to celebrate progress, not just check off goals.

Green disposable cup of tea labeled 'Chaayos' placed on a red coaster, surrounded by lemongrass, ginger slices, cinnamon, and mint leaves on a wooden table.

Feedback

They valued visual progress tracking and meaningful feedback.

Three chai frappe drinks topped with whipped cream and sprinkled toppings, labeled Caramel Frappe, Dark Chocolate Frappe, and Magic Frappe on a wooden table with chai tea glasses and spices.

Designing for Motivation

Daily affirmations, progress visuals and rewards keep motivation alive.

Hand holding a brown disposable cup outside a café with green-framed windows and people sitting at tables.

India gold

Apple Journal prioritises privacy and intuitive journaling over community or gamification.
Me+ inspires self-reflection through affirmations and minimalist design.

Rupeek

Fabulous gamifies daily routines with rewards to sustain continued use.
Gratitude nurtures consistency through journaling streaks.
Manifestie and EnVision combine immersive experience, visualisation and sound cues for mindfulness.

Core problems

An unoptimized flow will create a complex  design, which will surely make navigation through the app difficult.
Users feel unmotivated to set and achieve  goals within the apps due to a lack of rewards  and incentives. There are no moments in the  user journey that make users feel like they are having fun or that make them feel like they are getting something.

Key Opportunities

We worked on the user flow and journey to create an easy pathway to design the app navigation. The user flow was straightforward, which gave the user a fast journey to the desired task on the app.
We had to find a reward system that gives the users something to look forward to. A daily motivation and routine bring the users back for more. The gamification feature included progress tracking, sharing milestones, friendly competitions, and  more, giving the user a sense of community and social interaction.

Building the Experience (UX Design)

Turning Insight into Frameworks

Our UX design emphasised structure to transform a difficult and boring wellness routine into a guided, intuitive digital journey.

Our Solution

Gamification

We had to find a reward system that gives the users something to look forward to.

Inclusive Task Flow

We organised interactions to make goal-setting and reflection tracking effortless.

Easy Navigation

The user flow was straightforward, providing a quick path to the desired task in the app.

Form Meets Function

Designing Engaging Interfaces

We designed a warm, distraction-free interface that inspires focus and mindfulness. We balanced aesthetics and function through soft gradients, friendly typography, and a clean layout that promotes ease and emotional connection.

Success story

See why we’re not just a UI/UX Design agency; they see us as a strategic partner to their team.

The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.