What are your areas of focus as a leading UI/UX Design company in India?

Being one of the top-notch UI/UX design company with a highly experienced team, we tend to focus more on the research process in every particular industry for any given project with data-driven design decisions.

How to choose the right UI/UX design company for the startup? What are the things I should consider before finalizing it?

A definitive objective is to guarantee your website can furnish its users with the most worth conceivable as flawless experience as could be expected. Thus, you anticipate your UI/UIX Design agency to be similarly as productive, cutting, and client-focused as far as plan and UX. To get decent ROI in the digital sphere, you need both a great product and a great design. To understand every bit in detail, Refer: Why Startups Should Partner With UI/UX Companies

What branding the part of your UI/UX services?

Yes, we do branding as part of our UX UI design projects. We're a user experience agency, and that means that branding is always an integral part of our UX/UI design projects. We work on brand design in different phases: Brand understanding and research, Defining brand design strategy and brand positioning.

Project Overview

URA Creator is a tool that helps users move a step further in their wellness Journey. It offers many features to organize their lives and break down their big goals into smaller, achievable components. A mobile app seems befitting since it is more accessible to users.

Problem Statement

An app to help with organization and wellness should have the simplest interface. Users would rather manually organize their thoughts and daily tasks than use an unappealing, difficult-to-navigate app

Objectives

To make an app that is very easy to use
To create a proper flow for how users will interact with the appduce information overload associated with travel apps.
To ensure users use the app to its full potential— Personal Development
A personalized app that makes users feel included in the process

Our Process

The STEP process has been the go-to strategy for ensuring the implementation process flows smoothly towards completion. STEP is an acronym that stands for Soak, Think, Execute, and Proof.

Process We Followed

The process is divided into three phases to ensure no stone is left unturned to give the users the best experience: UX Research, UX Design and UI Design. A competitive analysis was conducted to identify strategic methods for positioning the app to the users.

Research

Extensive research on the users and market is needed to understand the industry situation. We conducted a competitive analysis to determine where the users of the URA App need to put in more effort. The analysis also gave us insight into how to approach user research, which includes User persona, User Story, and User Journey.

UX Designing

This is where the actualization of the research begins. Our team focused on designing empathy maps, user Journeys, task flows, and information architecture to ensure the design process was as easy as possible. The UX design process laid a good foundation for helping users experience a functional and usable app. Our process also gave room for iteration and flexibility of the design.

UI Designing

This is the final phase of the project, where all the ideas and research work become a tangible digital product. We worked on the mood boards for inspiration, UI Kits, and UI assets to ensure consistency in the design.

UX Improvement

Problems

Unoptimized User Flow

An unoptimized flow will create a complex design, which will surely make navigation through the app difficult.
No personalization

The app lacks an emotional connection with users, which makes them complacent and discourages them from using it.
Non-rewarding

Users feel unmotivated to set and achieve goals within the apps due to a lack of rewards and incentives. There are no moments in the user journey that make users feel like they are having fun or that make them feel like they are getting something
Forced Subscription Model

Many digital products use a subscription model. However, many users have questioned this because they do not see the value of what they are paying for.

Solutions

Easy Navigation

We worked on the user flow and journey to create an easy pathway to design the app navigation. The user flow was straightforward, which gave the user a fast journey to the desired task on the app.
Personalized Experience

We understand the importance of psychology in design and leverage that to evoke an emotional bond with the users. We gave users the freedom to customize simple things like font, theme, and colour scheme, making the app feel like their personal well-being coach.
Gamification

We had to find a reward system that gives the users something to look forward to. A daily motivation and routine bring the users back for more. The gamification feature included progress tracking, sharing milestones, friendly competitions, and more, giving the user a sense of community and social interaction.
Value for Money

Our solution included highlighting the value of URA to the well-being of users. Our features were a mix of creativity, problem-solving skills and research. There is free access that is usable and functional enough to entice the users to pay for the full access.

Task Flow

The task flow was designed based on user persona information and UX Research.

Site Map

We arranged the information into structured sitemaps to improve navigation and make the user experience more enjoyable.

Designed an Integrated Digital Wealth Platform for Modern Financial Credits.

URA Creator

Designed an Integrated Digital Wealth Platform for Modern Financial Credits.

Overview

Mobile Application

UX Research

UX Design

UI Design

3 months

B2C

Responsive Website

UX/ Research

UX Design

UI Design

3 months

B2C

Project Overview

Problem Statement

Objectives

Our Process

Process We Followed

Research

UX Designing

UI Designing

Research

User Personas

UX Improvement

Problems

Unoptimized User Flow

No personalization

Non-rewarding

Forced Subscription Model

Solutions

Easy Navigation

Personalized Experience

Gamification

Value for Money

Task Flow

Site Map

WireFrame

UI Design

Typography

Color palette

Icons

Illustrations

UI Components

UI Screens

Old Design vs New UI Design

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Chaayos

BlueEarth

Chaayos

BlueEarth