malabar

Brand Designing Of Malabar Group

PROCESS

Client Brief

Malabar Group is a global brand which successfully ventured into various business sectors like real estate, jewellery manufacture, Housing and Infrastructure Development, Online Retail, I.T., Home Appliances and Electronics. They needed a showcase website which speaks about their brand values and legacy and highlights their decades old empire. The website was required to provide curated information about Malabar group as whole and also make Malabar Gold and Diamonds (their main vertical) stand out of the rest. It should be responsive, contemporary and should cater to customers, investors and partners.

malabar group brand design

SOAK

Understanding the brief and the audience, our main agenda in this project was to showcase the different verticals of the Malabar Group i.e. hospitality,infrastructure, construction , administration, services and beyond. Wewanted to hold and nd praise their Brand soul of flawlessness, excellence, quality and transparency.

Personas:

THINK

Brand Values

After a brainstorming session, our skilled team members collated all information from various industries. Going forward with detailed discussions, we had to perfectly showcase the main verticals of Malabar Group. Based on concept explorations meetings with the stakeholders and our teams insight, we created an imagery mood board and a carefully curated website sitemap to start off the process.

EXECUTE

We designed responsive web design aligning with Malabar Group's strong brand guidelines. The color palette was kept imperial with gold and deep mauve. Icon style was developed the graphically represented content. We used Parallax scrolling technique to enhance the interactivity of the design. Large images on each page are utilised to showcase the granduer and beauty of the products in each of malabar's verticals.