When India was hit by COVID 19, the country was suddenly enveloped with a cloud of despair and anxiety. Meril’s COVIFIND is the solution and hopes to make testing easier across the country. We got the opportunity to redesign their responsive e-commerce website showcasing the most promising brand ambassador in India M. S.Dhoni.
Understanding the requirement, our designers deep-dived into how we can showcase the product and engage the user giving them all-inclusive information which will make it easier for them to take a home test and be safe.
Discussions with the stakeholders and teams, it was established that the seamless user journey and easily educating the user about the Covifind Home test was the main focus of this platform. Enabling the user to make informed decisions.
Emphasizing the strong brand identity in the design.. we kept it modern yet sophisticated. Complex steps have been represented with the help of detailed icons along with quirky animations. A clean and crisp responsive design with a seamless user journey is what sets this design apart.