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In this case study, read how our UI design solutions helped COVIFIND spread its product awareness to the masses effectively.
The COVID-19 pandemic changed how we lived our lives, so much so that its effect was later named to be as the “new normal”. At the peak of the pandemic, people were scared and paranoid which led to the large number of masses getting tested at hospitals and covid centers.
A large part of this paranoia was the question, “Am I infected?” While the government had issued a list of symptoms, it was still hard to be sure. So people would line up at the nearest health center to get tested. The testing process was itself long, spanning 2-3 days to get the results. However, being in large crowds exposed many healthy people to the risk of getting infected.
At such point, Meril’s COVIFIND became the solution, and hope to make testing easier across the country. We had the honor to design the UI for a website promoting this product to corporates and the general public. Meanwhile, they also wanted to make people aware of how COVIFIND can help them.
COVIFIND is a self-testing kit for the COVID-19 virus. The kit is developed by Meril, a medical device company operating worldwide. The product allows its users to perform a covid test on their own within the safety of their house. It is also used by corporate offices to ensure that their employees are safe.
The self-testing kit gives its users quick results for the test so that they can take the necessary steps faster.
Meril wanted us to design a responsive website for COVIFIND which will help the users to know more about the product and how to use it.
Meril was very particular about what they wanted and this made it easy to pinpoint our focus.
Our goal was to design the UI in a way that helped the visitors get all the important information about the product. The users should be confident in using the product after going through the website.
Meril’s existing website showcased its brand personality and it worked as a base for us to move forward with.
In discussions with the stakeholders and teams, it was established that the main focus of the platform would be on offering a seamless user journey and easily educating the user about the COVIFIND Home testing kit.
Based on that, we created a sitemap that ensured intuitive navigation and easier access to all the information a user might need to make the purchase decision or on how to use the product.
We ensure to emphasize Meril’s strong brand identity in the design. With the same concept, we made the look and feel of it modern yet sophisticated. To make sure that the visitor or user understands how to use the product, we represented all the complex steps using detailed icons, illustrations, and quirky animation.
A clean and crisp responsive design with a seamless user journey is what sets this design apart.
We used the colors of the client’s existing website to stay true to its brand identity and familiarity. The Roboto font family was used to create a clean, easily legible interface
Aligned with the idea of creating a clean and sophisticated user interface, we chose to go with line art icons. We used monochrome and dual-colored icons to differentiate.
With the color palette introduced above, we came up with illustrations to explain the “How-to-Use” and other processes relative to the product.
With all the elements designed, we finally designed the web and mobile user interface for the client.
The website helped users to understand how they can conduct Covid tests at home and reduced the chances of miscommunication or misinformation regarding the same. The website also serves as a platform from where users can purchase the testing kit online.
Apart from the general public, the website shares insights and information necessary for workplace safety against COVID-19. A separate page on the website offers solutions for businesses that want to ensure employee safety at the workplace. With multiple resources connected in the “Help” and “Media & News” sections, the website ensures that users get all the facts. This will induce trust among the users of the product.
Connect with us to learn more about our UI/UX design solutions or get a free consultation for your online presence.
