Or what is user interface design? UI design is more about the look & feel of the entire design interface. A user interface helps the user interact with the digital product.
One of the main purposes of UI design is to make customer interaction as smooth as possible. Thus, incorporating UI for websites and mobile app UI helps in making a product as intuitive as possible by considering every visual or interactive element the user might encounter.
It is UI design that drives the interplay of form and function. This also drives intuitive experiences where a user may not be required to think too much.
UI design helps brands channelise their strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.
Atomic Design Systems
A great book on creating beautiful user interfaces is now our UI Bible.
Pixel perfect alignment
Pixels help deliver clarity. Our team ensures the balance and alignment for all the elements on the page.
We focus on device/mediums and design our elements that work across platforms. This helps us reduce design time and increase productivity.
We build interaction driver interfaces that create an intuitive action plan.
Each type of content needs a different type of interaction. Thus, we focus on the content and let our interaction revolve around it.
Some of the app interface design rules we stick by are:
All our UI projects have one thing in common, we focus on reiterating our client’s brand values through our user interface designs. This not only creates a strong brand recall for the users but also creates consistency throughout the design experience.
Moreover, our designs are created with a focus on content consumption so that the message our clients want to send reaches its users. Lastly, we create our designs using the principles of good visual eye flow that makes the designs comfortable to interact with for the viewers.