UX Research is the process of understanding user behaviours, needs, and attitudes by using observation and feedback methods.
UX research is the heart of a customer-centric product. The objective of user research is to help us comprehend how the users intend to use the product or what are their expectations from it.
As a part of UX research, our UX researchers will:
UX research helps bridge the gap between user expectations and business deliverables.
It helps us understand how and when the product will be used and the problems it will solve. This makes the product more user-centric and in turn, reap business benefits. Its unbiased user feedback nourishes the communication gap between the user and the company.
UX Research Objective
We interact with the client to understand the need and objective of the ux research. We also understand the current shortcomings.
Pre-research UX Documentation
We develop a research plan and circulate it within the team. This adds direction to the entire project.
Conducting UX research
We conduct qualitative and/ or quantitative ux research based on the specific requirements by implementing developed methodologies.
The data gathered during research is rearranged and organised and made fit for ux analysis.
Data Analysis/Affinity Mapping
The data collected is analysed and possible patterns are identified. These patterns form the crux of the research.
UX Research Report
The findings and suggestions from the research are documented and shared with the project stakeholders.
The goal of a UX research process is to identify how the gaps the product intends to fill. A thorough understanding of the user and their behavior tells us how we need to design the product to best suit the target users’ needs.
With UX research, deliverables are the results obtained from research methods and analysis. These can be audit reports, heuristic analysis, research-based prototypes, user flows, wireframes, and much more.