UX Design Beyond Surface Metrics
Digital behaviour analytics explains why users act, combining website behaviour analytics with qualitative insights to strengthen user experience decisions.
User Behaviour Analytics
Why Invest Now?
With behaviour analytics software for UX agencies, you gain actionable insights to redesign journeys, improve engagement, and optimise user experience outcomes.
Human-Centred Solutions
Product strategy & Service Innovation
Discover high-impact pain points
Identifies friction points
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What You Get
Behaviour-Driven UX
Explore how user behaviour analytics merges qualitative insights and quantitative data to help design adaptive, customer-first digital products.
Pattern Recognition
Spot behavioural trends with AI-driven digital behaviour analytics for user experience.
Experience Strategy
Build human-centred journeys using industry-specific behaviour analytics for user experience.
Product GTM Strategy
The results help your sales team position against competition in terms of pricing, messaging, and experience insights.
Industry-Informed
Behaviour Analytics
Our Behaviour analytics for UX adapts to each industry, helping you uncover unique user behaviours that make your product a meaningful design solution.
Spot micro-interactions and trust gaps that reveal security concerns with digital behaviour analytics for secure, compliant financial interactions.
Identify Multi-user adoption bottlenecks with our behaviour analytics tools to refine onboarding and improve feature adoption.
Reveal cognitive load barriers with user behaviour analytics to design adaptive learning flows.
Understand why users hesitate to buy through digital behaviour analytics and optimise the flow to boost checkout completion and customer retention.
Real Impact, Real Results.
Behind every great product is a smart user interview. Discover UX research-led digital transformations.
Augmont
Nomm
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JOY
Simplified interface and improved navigation for usability.
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KPIT
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Fedex
Power Your Strategy With User Analytics
Customer Stories
See why we’re not just a UI UX design company, they see us as a strategic partner to their team.
The Yellow Slice design team deeply understood our business and product, ensuring their UI and UX design ideas were both innovative and impactful. They dedicated significant time, effort, and intent to the project, resulting in design that surpassed our expectations.
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Working with Yellow Slice has been a good experience for us at MakeMyTrip. They’ve helped us create a user-friendly website that aligns well with out brand and values. The website has improved the way we interact with potential talent online. We’re pleased with the updated design and recommend them for their creativity and effort.
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Almost 3 months have passed since the app was launched in July, before the Ganpati festival, and the registration has increased. There are metrics which significantly increased business.
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The team manifested their professionalism by always delivering on time. What stood out about Yellow Slice was their strong sense of teamwork.
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The team offered effective project management, timely deliveries, and outstanding responsiveness, agility, and creativity.
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Yellow Slice Team demonstrated exceptional creativity, showcasing innovative solutions and designs for our Chaayos website. Their diverse skill sets were evident in the seamless functionality and user-friendly interface. I appreciate their strong sense of ownership, ensuring the timely completion of tasks with a proactive approach. Their team's readiness to tackle challenges head-on shows their commitment to delivering excellent service.
We wanted a design agency with extensive fintech and BFSI product experience. Kishor's knowledge and Yellow Slice's core expertise in fintech design convinced us to move forward with them. The team's designers didn't need constant nudging and knew exactly what to do to create a better UI and UX design. We were especially satisfied with the research phase of the project.
The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.
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YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy.
“YellowSlice takes the time to understand our business needs. I can count on YellowSlice for fresh perspective, innovative ideas, consistency, solutions and accuracy. “
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FAQs
Get answers to questions about partnering with us as your strategic design partner, or contact us at
info@yellowslice.infor specific queries
User behaviour analytics in UX is the study of how users interact with digital products, services, and touchpoints. It goes beyond surface-level metrics (like clicks or time spent) to uncover why people behave the way they do. This approach combines qualitative insights (motivation, pain points, and decision-making triggers) with quantitative data (heatmaps, funnel drop-offs, and engagement statistics).
We use user behaviour analytics to uncover why users adopt, abandon, or stay loyal to a product, enabling companies to create evidence-based, human-centred design strategies that actually work in the real world.
Behaviour analytics for UX helps businesses move beyond guesswork. Instead of designing based on assumptions, companies can design based on actual behavioural patterns. This not only identifies hidden friction points but also highlights the emotional drivers behind adoption and retention.
User behaviour analytics is the foundation of strategic UX; it helps brands in fintech, retail, SaaS, and healthcare reduce drop-offs, increase engagement, and create digital experiences that build trust.
There is never a one-size-fits-all solution. When dealing with users, it takes a combination of tools, processes, and experts to reach consensus. Popular behaviour analytics tools include heat-mapping platforms, clickstream trackers, session replay software, and advanced AI-driven systems that detect user behaviour at scale.
We carefully select and integrate the right tools tailored to our clients' needs. Whether you want to optimise a SaaS dashboard, simplify an e-commerce checkout, or improve adoption for a fintech app, our team know the tools and frameworks to deliver measurable results for your product.
Absolutely. While behaviour analytics tools are often associated with product flows, the insights also help with sales and marketing. Your team learns how users respond to campaigns, landing pages, or onboarding emails. You can then fine-tune their communication strategies to make them more relevant.
We’ll be happy to extend behaviour analytics for user experience into marketing optimisation, helping teams create messages that amplify the value of your product at the right time with the right audience.
We combine field research, digital behaviour tracking, and psychological frameworks to decode user motivations. Our methods include:
- Ethnographic Research & Interviews to understand context and motivations
- Clickstream & Interaction Data Analysis to track digital usage patterns
- AI-driven Pattern Recognition to spot trends across large datasets
- Behavioural Frameworks like BJ Fogg’s Behaviour Model, Jobs-to-be-Done, and Nudge Theory.
This ensures that every redesign or product launch is guided by user reality, not assumptions.
Understand, Predict, Improve Experiences
Custom UI UX solutions powered by behaviour insights to drive business growth.
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